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Implications for B2B Selling in the Age of Artificial Intelligence

Mike Kunkle

[This article was originally published as part of the Sales Education Foundation 2018 Annual Magazine , co-authored with Robert M. Will Artificial Intelligence really displace the human sales force? Peterson, Ph.D., Dean’s Distinguished Professor of Sales, Northern Illinois University Professional Sales Program ].

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Why using artificial intelligence in B2B sales is inexorable.

QYMATIX

On the Origin of Species may never have been published, had it not been for Alfred Russel Wallace, another naturalist who independently offered a strikingly analogous theory in 1858. Do these examples infer that innovation would happen regardless of the innovators? Does it mean innovation itself is unavoidable?

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AI and Ethics: Why Artificial Intelligence Needs an Ethical Basis | Part 1

QYMATIX

Artificial Intelligence and Ethics Part 1 of 2: a very well-researched and in-depth article by our Qymatix guest author David Wolf. Whether in production, marketing, sales or logistics – artificial intelligence optimizes processes and takes over routine tasks. Artificial intelligence is directing the action.

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A Look at 5 Successful AI-Driven Marketing Campaigns

Strategic Communications

Artificial Intelligence (AI) is revolutionizing the marketing landscape, offering unparalleled opportunities for innovation, precision, and personalization. The campaign, known as Nutella Unica, demonstrated how AI can be used for innovative design in marketing campaigns in a unique way that engaged consumers and created buzz.

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Update on marketing and business development (M&BD) team structures

Red Star Kim

increasingly M&BD professionals play a part on the front line of client contact for example, as account managers) Client concentration? In this case, account managers liaise with the fee-earners. For example, there will be senior M&BD managers who delegate implementation and operations to M&BD executives and assistants.

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McKinsey’s Three Horizons of Growth

Flevy

McKinsey & Company partners published the Three Horizons (3H) of Growth framework in 2000. The model is useful in managing Innovation , evaluating the maturity and potential of innovation projects, and allocating resources accordingly. Each horizon of the 3H framework requires a distinct management approach.

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6 2023 Marketing Trends You Can’t Ignore

ACT

They failed to innovate and evolve with changing market dynamics. In 2023, that means keeping an eye on important new trends like artificial intelligence , video marketing, automation , and more. Artificial intelligence In 2022, AI went mainstream with ChatGPT and Dall.E For example, using Act!,