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ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

While this customer’s staff demonstrated both passion and expertise, to make this process a reality, they needed a project focused on innovative thinking, data-driven insights, stakeholder connectivity and patient/provider resources. Stakeholder management. My team and I led the internal mind-mapping of the customer’s stakeholders.

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Back to the Future: F2F selling is returning, but virtual selling is here to stay

Strategic Account Management Association

Both sides similarly report that engaging in joint ideation and brainstorming to develop or configure customized solutions is much harder virtually than when done in the same room with a physical white board and flip charts. As one executive explained, “Buy and sell widgets virtually?

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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

The co-value creation process includes your organization’s ability to engage internal stakeholders to sketch out a proposed co-value starting point that can be furthered with the customer early. Executives within the organization need to empower account managers through key internal stakeholders and step in to open doors when needed. #

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9 Ways to Get Ideas Brewing with Instant Coffee

Planview

No matter what type of work you do, you likely do a fair amount of brainstorming, planning, and “noodling” in your daily work. Instant Coffee is a new way to brainstorm and collaborate with your team and others. A product team uses Instant Coffee to brainstorm ideas for the next quarter. Brainstorming.

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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

You can also promote discussion of “What good looks like” Entrepreneurship – Obtain ideas for new markets to target or gain insights to develop differentiated positioning or value propositions at structured brainstorms. Achieve early sense-checking and promote bold and innovative thinking. What were the main takeaways for delegates?

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

There are lots of articles on internal communications, buy-in and stakeholder engagement. Animal magic of buy-in and stakeholder engagement (Video) (kimtasso.com). Ten top takeaways on stakeholder engagement and buy in (kimtasso.com). Align stakeholder needs and expectations. Delegate key takeaways and actions.

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Be more strategic – PESTLE, Positioning and Plans

Red Star Kim

Achieve buy in from all stakeholders. Work with other stakeholders to share ideas and brainstorm . Get people on board from beginning. Work together as a group and not do it all on my own. Have a clear campaign plan. Delegate polls. Delegates find it useful to benchmark their responses to their peers. . What is your sector?