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Strategic account managers (and their bosses) deserve better decision-making tools

Strategic Account Management Association

To be sure, a sales leader or SAM manager will have responsibilities beyond revenue. Average tenure for sales execs has dropped from 26 months to just 19. Gartner reports that 58 percent of sales executives struggle to complete assigned tasks. Because most sales professionals hate their CRM system. The solution.

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The Enablement Profession at a Crossroads

Mike Kunkle

In the ever-evolving landscape of business, the Sales Enablement profession has reached a pivotal crossroads. To firmly establish the function as required and themselves as integral players in their companies, enablement experts must be equipped to prove their worth by improving sales results and bolstering profitability.

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Enablement is Hard. Do It Anyway.

Mike Kunkle

The goal of “enablement,” whichever term you use for it (sales, revenue, buyer, buying, performance, other) is ultimately to improve organizational performance. The goal of “enablement,” whichever term you use for it (sales, revenue, buyer, buying, performance, other) is ultimately to improve organizational performance.

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Back to the Future: F2F selling is returning, but virtual selling is here to stay

Strategic Account Management Association

Just when customer account teams and salespeople were beginning to grow accustomed to virtual-only sales and account management, a return to (some) face-to-face interactions is on the horizon. At the same time the advantages of virtual selling are rising to the fore, so too are its challenges and limitations, as seen in Figure 2.

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A Guide to Sales Enablement AI 

Upland

Customer success leaders leverage chatbots to lighten workloads. Customer success leaders leverage chatbots to lighten workloads. And now, savvy sales leaders are using generative AI , too. All you need is the right sales enablement AI tool. Ready to dive into sales enablement AI?

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How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

The logistics and transportation industry has been going through big changes in recent years, thanks in part to challenges wrought by new competitors who have disrupted the industry through technology. Aramex was the recipient of the 2021 SAMA Excellence Award for “Outstanding Young SAM Program.”. Responding to Market Shifts.

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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

In the first post of this series , we discussed the importance of establishing a SAM Center of Excellence (COE) to enable the SAM journey’s evolution, sustainability and agility. By Dominique Côté, Founder and CEO, Cosawi Consulting. I remember being an executive sponsor myself in the corporate environment.