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Customer Experience Strategy: Paradigm Shift!

Customer Think

According to Forrester Research, in 2023, for the second year in a row, the quality of customer experience among U.S. In addition, the Average American Customer Satisfaction Index (ACSI) was 77 (a C+ grade) in 2023 and has been hovering in the mid-70s for years. brands declined. What’s the missing link?

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The Bright & Shiny B2B Customer Experience Map

Customer Think

When I sat down to write this, I was reminded of an experience I had. I was on my second call of the week with an executive interested in a B2B customer experience map. This senior exec had a mid-size B2B company and wanted to improve its customer experience.

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The Power of AI in Enhancing Customer Experience

Customer Think

Today’s post, which I wrote for NICE, covers the power of artificial intelligence when it comes to delivering a great customer experience. In today’s fast-paced and highly competitive business landscape, designing and delivering an exceptional customer experience is crucial for building brand loyalty and driving growth.

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15 Customer experience predictions for 2024

Customer Think

For the last five years, around this time, I’ve compiled a set of customer experience-related predictions for the coming year. For each article, I gather together a set of predictions that have been sent to me over the preceding month. I then select the ones that stand out and make the most sense in the current […]

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How Sales Enablement Supports Customer Experience

Customer Think

As customers become more informed, businesses must shift from selling to enhancing customer experience. This needs quality offerings and the ability to provide seamless, personalized experiences. This is where sales enablement comes into play.

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The ROI of Customer Experience

Customer Think

Knowing the ROI of customer experience helps to fund CX projects and make intelligent investments in customer experience. But a deeper examination into the question about CX return on investment gets to the heart of what customer experience means for y.

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Bridging the Gap Between Marketing and Customer Experience

Customer Think

What customers are seeing and experiencing vs. what brands are saying can often be in conflict. The gap between Marketing and Customer Experience (CX) teams is largely responsible for that. This is an updated version of that article from July 2020. In this article, I’ll pose some concepts […]