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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

Strategic account management is a team sport, and the sponsor needs to help to facilitate this team mindset. In addition, a monthly touchpoint with the SAM is necessary to coach them, stay abreast of the account and prepare for customer meetings. Sponsors are critical in these uncertain and transformative times. What’s next ?

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A Playbook For Sales Leaders in a Time of Uncertainty

Brooks Group

If you’re a reader, they recently co-authored a book called Agile & Resilient: Sales Leadership for the New Normal where they explain how sales leaders can help their discouraged teams overcome and thrive in any business environment. Sign up for our email list to get blogs and vlogs right in your inbox.

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Book review – Managing Brands

Red Star Kim

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Please let me know who you would recommend.

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Account-Based Selling: A Deep Dive with Lee Levitt and Ulrik Monberg

Arpedio

Account-Based Selling: A Deep Dive with Lee Levitt and Ulrik Monberg Explore the ARPEDIO platform ← Back to blog In the ever-evolving world of enterprise sales, strategies and tools are constantly refined to meet the dynamic needs of businesses. He recalls a meeting with the CEO of a large insurance company.

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Top 9 Slack Integrations For Different Use Cases

PandaDoc

Lattice – Your best Slack Integration for HR Leverage Lattice’s integration with Slack to: Share feedback with your co-workers and managers Get automatic notifications about conversations happening on Lattice Create one-on-one meetings and discuss agendas Give praise to your team members on public channels And do lots more!

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Exploring the Influence of AI on Leadership Roles – an experiment by a CEO

MDI Training

Read this blog post to see the results. AI can automate repetitive tasks, facilitate data analysis, and serve as a source of information, while humans bring their unique skills to manage complex situations and foster human relationships. I show the answer in the meeting and we discuss it.

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Nurture a change management movement – From “Let it go” to “Let it grow”

Red Star Kim

Some tactics for engaging employees on the change journey : Co-create a vision Explain the challenge or the opportunity. Change the environment Move discussions from online meetings or the office. Particularly asking “How will this affect me?”. So we can engage emotions. Describe the desired outcome. A dialogue.