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Selling to the C-Suite: Strategies for Reaching Executive Decision Makers

Brooks Group

As buying processes grow more complex, it’s becoming increasingly important for sales professionals to gain access to senior executives and C-level decision makers. Today’s major purchasing decisions often involve cross-functional buying committees that include executives from the C-suite. Your prospect lacks budget authority.

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How Your Buyers Make Their Decisions – Part 2

MTD Sales Training

In Part One of this series, we identified a reason why your buyers make decisions, either by moving away from a painful scenario or by moving toward a beneficial one. Buyers make decisions based on a series of criteria that makes sense to them. In this section, we look at another way your buyers decide.

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How Your Buyers Make Their Decisions – Part 1

MTD Sales Training

Decisions, decisions… ah, there’s a dilemma inside every choice for everyone! The way decisions are made can tell you a lot about the personality of a person. People’s decision-making criteria will always give away a lot of information, as they help you understand their beliefs, values and behaviours.

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Overcoming Objections in Sales: 4 Winning Tactics

Brooks Group

Buyers have been tasked with making an important decision, and they want to be sure they get it right—and choose the product or solution that makes them look good. It’s your sales team’s job to bring value to a decision maker and help them make the decisions that are best for them and their company.

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5 Ways To Sell To The Modern Day Buyer

MTD Sales Training

What makes a buyer decide to be loyal to a supplier? It’s no longer the cheapest price or best quality that drives decisions. Modern research shows that offering insights and helping buyers to make decisions for the benefits of their business is key to getting the modern buyer involved. Happy Selling! Sean McPheat.

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The Perplexing Power of Process & Methodology in Complex B2B Sales

Mike Kunkle

Other times, sellers work with ad hoc buying committees who have never worked together to make a purchase decision, and who are operating without an aligned process, policies, or even guidelines and guardrails. click the image to see a larger version] This makes sense, right?

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The Ultimate Guide to Asking Open-Ended Questions on Sales Calls

Brooks Group

Asking open-ended sales questions—and making an intention to listen to the response thoughtfully—allows your reps to connect with prospects and customers and gather the information needed to recommend the best possible solution. Below are some examples of good open-ended sales questions. Who else may influence this decision?