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How to Measure the ROI of Your Sales Enablement Program

Mike Kunkle

Then, the rest of this makes sense and can be really valuable. Targeted Performance: meaning a specific effort focused on a KPI in need of improvement, such as decreasing Closed-Lost or No Decision rates and improving Closed-Won rates, or improving overall profitability in a certain product line where deep discounting is rampant.

Sales 258
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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. Delegates then chose to focus on finance, economics and pricing. Finance fundamentals Financial awareness is another capability required by M&BD.

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21 Books About Starting a Business You Can’t Afford Not to Read

Hubspot Sales

Books About Starting a Business. Consider that Bill Gates reads 50 books every year , Mark Cuban reads for three hours each day, and Elon Musk -- when asked how he learned to build rockets -- said, “I read books.”. But knowing which books to start with can be overwhelming. 21 Books About Starting a Business.

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Research update on the most in-demand soft skills

Red Star Kim

Following my past research (some of which was published in my 2020 book Essential soft skills for lawyers (kimtasso.com) ) I keep an eye out for the latest information relating to the soft skills (particularly leadership skills) most in demand and how these relate to the professional services sector.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

In the highly regarded business strategy book “Playing to Win: How Strategy Really Works” (by former leaders of Procter & Gamble Lafley and Roger) the strategy cascade process is broken down into five key questions. For example, for accountants this might include Quoted Companies Alliance, UK Finance or Federation of Small Businesses.

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22 tips on being a persuasive writer in professional services

Red Star Kim

Make your content stand out. Presentation skills – TED Talks Chris Anderson book review (kimtasso.com). An example might be: “Five things every Finance Director asks” or “What every General Counsel considers when choosing a law firm”. Time saved can be used to improve quality and increase persuasiveness.

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9 Valuable Entrepreneur Training Courses That You Can Take For Free Online

Hubspot Sales

Financial Analysis for Decision Making from Babson Online. Entrepreneurial Finance from MIT OpenCourseWare. Other lessons, such as managing the books and leading your team, can be taught just as effectively in the classroom. Financial Analysis for Decision Making from Babson Online. Level: Introductory.

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