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Context and curiosity drive commerciality and pricing

Red Star Kim

Context and curiosity drive commerciality and pricing By exploring key themes in commerciality and entrepreneurship, we saw why risk management and anticipating return on investment (ROI) is critical when making the business case for marketing investment. The crux of marketing is to anticipate (and meet) client needs whilst maximising profit.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

In the highly regarded business strategy book “Playing to Win: How Strategy Really Works” (by former leaders of Procter & Gamble Lafley and Roger) the strategy cascade process is broken down into five key questions. Essentially a focus on the most profitable clients. So targeting is often more important and more challenging.

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How can agencies make client relationships more profitable?, with Chris Merrington

Account Management Skills

In this episode we talk about making client relationships more profitable. and so much more… At the end of the podcast, Chris makes a special offer to send three copies of his book to 3 people selected randomly who sign up for his monthly bulletin. ’ If you haven’t read this book, you really should.

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Aspirational Account Planning – The Story

SalesGlobe

But impactful account planning can make the difference between a sales team having sporadic performance and a sales team getting consistently great performance and reaching a higher level of aspiration with the business. What Are the Executives’ Decision-Making Styles? What Are Your Challenges Working with the C-Suite?

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Find the right CRM Strategy for your Industry

Insightly

However, the role of CRM in business strategy doesn’t end with customer interaction management — it also plays a crucial part in driving the overall growth and profitability of a business. Accessible and up-to-date data allows healthcare providers to make informed decisions and provide quality care efficiently.

CRM 52
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Find the right CRM Strategy for your Industry

Insightly

However, the role of CRM in business strategy doesn’t end with customer interaction management — it also plays a crucial part in driving the overall growth and profitability of a business. Accessible and up-to-date data allows healthcare providers to make informed decisions and provide quality care efficiently.

CRM 52
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Revenue Operations / RevOps Career Path: What It Is & How to Get Started

Insightly

But prolific data also makes it more difficult for sales, marketing, and service teams to stay aligned toward a common goal — especially when they each have their own systems and processes. Revenue operations is about keeping cross-functional efforts in lockstep to make the most of every revenue opportunity.

Finance 52