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Book review: The Strategy Book by Max McKeown

Red Star Kim

Being easy to read, short and jargon-free The Strategy Book (FT Publishing, 2012) is a considerable achievement bearing in mind the subject matter. I deliver and facilitate strategy workshops and it’s always good to be able to recommend strategy books to delegates. I wish I’d had access to such a book when I studied for my MBA.

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7 Best Strategy Books to Read in 2024

Envisio

Books are a form of political action. Books are knowledge. Books are reflection. Books change your mind.” ” ― Toni Morrison A new year, a new chance to shift our perspectives, understand one another and the systems around us, and take our strategic thinking to new heights.

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Book review: Neuroscience for learning and development by Stella Collins

Red Star Kim

The 2019 second edition of this book (subtitled “How to apply neuroscience and psychology for improved learning and training” ) provides fascinating insight and practical ideas to incorporate neuroscience into learning and development initiatives. Book review: Neuroscience for learning and development by Stella Collins.

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Context and curiosity drive commerciality and pricing

Red Star Kim

Context and curiosity drive commerciality and pricing By exploring key themes in commerciality and entrepreneurship, we saw why risk management and anticipating return on investment (ROI) is critical when making the business case for marketing investment. And the strategic need to align marketing objectives to a firm’s strategic intent.

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21 Free Courses for Key Account Managers to Boost Your Skills Now

Account Manager Tips

Because the job is so varied and involves many different tasks, you need a lot of skills to do it well: Strategic thinking Influencing Business management Leadership Teamwork Change management Innovation and creativity Solution design and positioning Relationship building Sales Project management Phew!

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Using Multi-Factor Analysis to Maximize Sales Performance Improvement

Mike Kunkle

Sales is discounting again, significantly, further reducing profit margins. This shift from account management to proactive hunting for new business requires a fundamentally different skill set (and possibly a different make-up or Sales DNA). This allows you to create content to aid buying decisions.

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27 Top Books for CEOs and Entrepreneurs

Hubspot Sales

So, if you see the letters “CEO” in your future, it’s never too early to start preparing with these 27 powerful and inspiring books. 27 Best Business Books for CEOs and Entrepreneurs. Great People Decisions. This book captures what it’s really like to lead a startup. The first few chapters alone make this book amazing.”.