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Book review: All you need to know about commercial awareness by Christopher Stoakes

Red Star Kim

This short (130 pages) information-packed book was revised in 2019. So here is a Book review: All you need to know about commercial awareness by Christopher Stoakes. He’s also written a book called “ Get to the point – how to write well at work”. And the important distinction between cash and profits is highlighted.

Finance 130
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Book review – Managing Brands

Red Star Kim

So here’s a book review – Managing Brands which will provide an overview and revision aid to students. Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. It’s interesting to see how brand management has developed.

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11 Best Small Business Books to Add to Your Reading List Today

Nutshell

The average American reads about four books a year. We’ve compiled an essential list of the best small business books for your reading list. In honor of World Book Day, he even shared his list of 65 books that everyone should read in their lifetime. Bill Gates reads 50. But where do you start?

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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. Books on pricing?

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What Is The Difference Between Margin And Markup In Finance?

Aepiphanni

When talking about finance and accounting, there are a variety of terms to keep in mind. An easier way to view markup in finance and accounting is this: It is the extra percentage you charge your customers after you have factored in all the cost of goods. For some, profit margin may seem exactly like markup.

Finance 59
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How to Measure the ROI of Your Sales Enablement Program

Mike Kunkle

Targeted Performance: meaning a specific effort focused on a KPI in need of improvement, such as decreasing Closed-Lost or No Decision rates and improving Closed-Won rates, or improving overall profitability in a certain product line where deep discounting is rampant. Or, it might be overall profitability for a specific product line.

Sales 258
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21 Books About Starting a Business You Can’t Afford Not to Read

Hubspot Sales

Books About Starting a Business. Profit First. Consider that Bill Gates reads 50 books every year , Mark Cuban reads for three hours each day, and Elon Musk -- when asked how he learned to build rockets -- said, “I read books.”. But knowing which books to start with can be overwhelming. Reach for this book.