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What is a value proposition? Definition + examples

Insightly

If you sell books, people buy them because they want something to read. People looking for a new book could go to your bookstore, or they could go to a library. Your company, product, customer, and price point all contribute to your value proposition. Value proposition definition. Here’s why.

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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. Delegates then chose to focus on finance, economics and pricing. Finance fundamentals Financial awareness is another capability required by M&BD.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

In the highly regarded business strategy book “Playing to Win: How Strategy Really Works” (by former leaders of Procter & Gamble Lafley and Roger) the strategy cascade process is broken down into five key questions. For example, for accountants this might include Quoted Companies Alliance, UK Finance or Federation of Small Businesses.

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22 tips on being a persuasive writer in professional services

Red Star Kim

Presentation skills – TED Talks Chris Anderson book review (kimtasso.com). An example might be: “Five things every Finance Director asks” or “What every General Counsel considers when choosing a law firm”. Some people refer to a value proposition – what are you offering? This ensures consistency.

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What is product-market fit? Examples and strategies to find it

Zendesk

Product-market fit is essential for companies to understand their customers, their value proposition and the reason why customers buy from them,” says Jeremy Ambrose, Director of entrepreneurial spark at Zendesk. Define your value proposition Your value proposition is a summary of the benefits you offer to potential customers.

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Book review – Managing Brands

Red Star Kim

So here’s a book review – Managing Brands which will provide an overview and revision aid to students. Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. It’s interesting to see how brand management has developed.

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Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

Then we consider data about our internal environment – our finances, our people, our services, our marketing and business development, our systems, our culture etc. We obtain data about our external environment – using a PESTLE analysis , competitor analysis and understanding trends in our markets, sectors and clients.