Strategic Account Management Association

SEPTEMBER 13, 2021

By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. Once you’ve established which customers have the highest likelihood of strategic success, you need to structure your organization around the needs of the customer and create a customer-centric organization that drives co-created innovation.

Co-Creation 520

Co-Creation Suppliers Management Supply Chain 520

Strategic Account Management Association

JANUARY 25, 2022

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” While this customer’s staff demonstrated both passion and expertise, to make this process a reality, they needed a project focused on innovative thinking, data-driven insights, stakeholder connectivity and patient/provider resources.

Healthcare 400

Healthcare Co-Creation Stakeholders Account Management 400

Red Star Kim

OCTOBER 18, 2022

It focuses on people, purpose, collaboration and innovation. There is ample research evidence that in dynamic and complex business environments this traditional approach inhibits creativity and innovation and decreases motivation and productivity”. The book describes why we need to change, what needs to change and how to change.

Organization 130

Organization Innovation Leadership Management 130

MDI Training

MARCH 4, 2024

GenAI presents vast innovation poten tial , automating complex tasks, enhancing decision-making, and radically improving efficiency across various sectors. For creative industries, GenAI already offers tools for design and content creation, thus freeing up time for strategic thinking and innovation.

Leadership 59

Leadership Digital Transformation Co-Creation Artificial Intelligence 59

Mike Kunkle

MAY 15, 2019

[This article was originally published as part of the Sales Education Foundation 2018 Annual Magazine , co-authored with Robert M. Could AI have suggested/predicted the creation of the iPad? Peterson, Ph.D., Dean’s Distinguished Professor of Sales, Northern Illinois University Professional Sales Program ]. Creativity/Ideation.

Artificial Intelligence 130

Artificial Intelligence B2B Co-Creation Decision-making 130

Hubspot Sales

APRIL 23, 2024

Co-Creation” or “Enablement” Co-creation or enablement refers to when clients and consultants work together to identify problems and solutions. Ideation” Ideation refers to the ideation phase or brainstorming, where you create theoretical ideas to solve problems.

Co-Creation 81

Co-Creation Artificial Intelligence Decision-making Brainstorming 81

SmartKarrot

SEPTEMBER 8, 2021

Reading through this book will teach you how co-creation partnerships enable you to tap into the treasure trove of ideas, ingenuity, and genius-in-the-raw within every customer. Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers. By Chip R Bell. This book is a jewel in the customer experience niche.

Customer Experience 11

Customer Experience Co-Creation Brainstorming Media 11