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Book review: The Strategy Book by Max McKeown

Red Star Kim

What is the informal decision-making process? link] There’s advice to jump your uncertainty gaps by decision-making and actions which involves risk. Strategy is a stream of decisions and actions”. He notes that your optimism (or pessimism) will impact decisions as well as ability to make fast decisions.

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Small Business Marketing Ideas & Tips for SMB Business Owners

Outbound Engine

Make Data Cleaning a Routine. Because successful marketing relies on data-driven decision making. If your data is inaccurate, your decisions won’t be much better. If your data is inaccurate, your decisions won’t be much better. Instead, make it your goal to reach your audience on a more personal level.

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Implications for B2B Selling in the Age of Artificial Intelligence

Mike Kunkle

In a B2B setting, AI will review customer websites, blogs, PR statements, financial reports, social media contributions from potential decision makers, determine price elasticity segmented by the sales representative that is assigned to the opportunity, based on their past discounting habits, and assign a probably of winning an opportunity.

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How to Network in Consulting (+6 Tips)

Hubspot Sales

These companies don’t make their consulting decisions lightly. Having a great network can make all the difference between a successful and stagnant career. What makes networking different for consultants? Companies like this rely on referrals from other consultants to make hiring decisions. Think about it.

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Free customer persona templates and examples

Zendesk

In doing so, you can identify what makes your customers tick and gain valuable insights into how to tailor aspects of your business to strengthen your connection with them and improve their experience. Decision: Congratulations! Your customer has decided to make a purchase.

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A Straightforward Guide to Precall Planning

Hubspot Sales

Making calls. Cold calls or warm leads, hot prospects or chilly receptions, making contact is critical. RAIN Group recently found that 82% of buyers say cold calls were the impetus for eventual meetings, but 63% of sales reps say they don’t enjoy making cold calls. The most important skill for sales professionals?

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When Business Is Slow, It's Time to Work on These 13 Things

Hubspot Sales

If you own a company that sells patio furniture or swimming pool accessories, for instance, it makes sense there will be times throughout the year that are slower than others. These analytics will enable you to make decisions for your team. Brainstorm new products or services. Gather new leads.