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Book review: All you need to know about commercial awareness by Christopher Stoakes

Red Star Kim

And for those starting work as a professional adviser, there’s insight into obtaining work through delegation and guidance on meeting your first client. There’s even advice towards the end on how to get your first job – with suggestions on what questions to ask at interviews.

Finance 130
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The trouble with account managers

Account Management Skills

I sometimes feel they are more concerned with their gmail and booking meetings than with my challenge” – client lead ( “The Future of Account Management” report, IPA 2020 ) The feedback from clients and industry experts is relentless and often scathing about the account manager’s performance.

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Sales Training Tips: What Makes a Good Salesperson Great?

Brooks Group

Sales leaders and managers seek individuals who can not only meet targets but exceed them consistently. They deliver on promises, meet deadlines, and provide accurate information. Sales leaders and managers should not only seek individuals who can hit targets but those who can forge meaningful, lasting relationships with clients.

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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

It was good to meet the private client lawyers – some recently promoted to head of department – for a workshop on “ Managing and growing your private client practice” earlier this month. Business planning Surprisingly, none of the delegates’ firms had a business plan to drive the growth of the private client team.

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Referrer management – Grading, Research, Discipline, Storytelling and Leveraging your exemplars

Red Star Kim

Surprisingly, delegates were more likely to use spreadsheets than a CRM for managing client and referrer information. Exercises using referrer organisation briefing sheets (and scorecards) and an individual buyer profile were thought to be very useful.

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Why agency account managers struggle to think ahead

Account Management Skills

For example, to have time to: Think about their client’s business commercially e.g. download the client’s annual report or download their quarterly investor relations meeting transcript to hear the CEO talk about company performance and pipeline. Account managers generally want to be more informed.

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What is Key Account Management? (It’s Not What You Think)

Account Manager Tips

Clients developed a strong relationship with their suppliers and enjoyed greater benefits. And everyone was happy (mostly - some clients are never satisfied!). Do you have clients that have these qualities? Clients with opportunities to expand revenue, improve margins and reduce the cost to serve. Kurzrock, W.