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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

Strategic account management is a team sport, and the sponsor needs to help to facilitate this team mindset. It is about having the ability to see a future that others do not see; creating and communicating a clear vision, mission and, most importantly, purpose; and having an optimistic, yet pragmatic, outlook that is solution oriented.

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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

Able to break internal silos by providing an aligned business process and communication. SAMs are aligned and use the same curriculum to engage, communicate with and plan their complex accounts. The global COE can also help foster the creation of communities of practice to exchange best practices and scale them.

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Book review – Managing Brands

Red Star Kim

Most M&BD professionals will have some involvement in brand work – whether through campaigns for brand awareness and activation or brand management (ensuring that all activities and communications are in line with agreed brand guidelines). Please let me know who you would recommend.

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Nurture a change management movement – From “Let it go” to “Let it grow”

Red Star Kim

Naturally it is important that the leadership team communicates the rationale for the change. Some tactics for engaging employees on the change journey : Co-create a vision Explain the challenge or the opportunity. Build enthusiasm for a joint vision of the future Promote dialogue Too often change communications are one-way.

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Top 9 Slack Integrations For Different Use Cases

PandaDoc

Effective communication, team collaboration, and employee engagement are the cornerstones of the new-age work culture. In fact, 72% of business leaders believe a workplace’s productivity levels increase due to effective communication. And tools like Slack have revolutionized team communication and collaboration. user/month.

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Exploring the Influence of AI on Leadership Roles – an experiment by a CEO

MDI Training

Complex interpersonal communication Interpreting body language, non-verbal communication, and subtle signs is a human strength. In complex interpersonal situations, such as negotiations or conflict resolution, human understanding of communication is invaluable. AI does not yet have a (co-)decision-making role.

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Book review: The Management Shift – How to harness the power of people and transform your organization for sustainable success by Vlatka Hlupic

Red Star Kim

The new leadership approach is about interacting through informal networks, experimentation, learning, facilitating, coaching and enabling. “In Organic growth based on expertise (allow groups and communities of interest to form and the self-selection of leaders). On this basis, every organization should be changing!