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Book review: The Management Shift – How to harness the power of people and transform your organization for sustainable success by Vlatka Hlupic

Red Star Kim

So here’s a book review: The Management Shift – How to harness the power of people and transform your organization for sustainable success by Vlatka Hlupic. Organizations today are surfing on the edge of chaos”. Organic growth based on expertise (allow groups and communities of interest to form and the self-selection of leaders).

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ChatGPT: Opportunities and Risks Related to AI-Generated Content

Strategic Communications

PLAGIARISM May Habib is the co-founder and CEO of Writer , an AI writing platform. She notes that the real implication for plagiarism “is that content produced by ChatGPT can be directly shared or published as one’s own thoughts or ideas.” In the hope of finding the answers, I reached out to some experts to get their perspectives.

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The Marketing and Sales roles in this tight collaboration

Cosawi

At the point of inspiration, on the other hand, you could be artnering with a technology company to create a portal to help coaches communicate with parents on tryouts, workouts and scheduling. Marketing can help not only to co-create (with the SAM team) communication points but also to monitor how they are performing.

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Account Based Marketing interview by Pfizer COE

Cosawi

Driven by her desire to make a real difference to patients’ lives and following a successful 30-year career in executive sales and marketing roles in the pharmaceutical and biotechnology industry, Dominique now advices organizations on effective KAM business transformation and implementation. CO-ORCHESTRATION AND CO-CREATION .

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The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Strategic Communications

But organizations are quickly finding additional applications that hold significant promise for streamlining processes and gaining efficiencies. Content, products, or designs that are co-created by the brand and influencers from the very beginning will thrive in 2023.” Salman agrees.

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The Importance of Aligning Marketing and Sales

Strategic Communications

There is often tension between marketing and sales in many organizations. Shouldn’t these two functions be closely aligned to most effectively achieve the revenue and ROI goals of the organization? As a result, it’s critical to get support from the most upper levels of your organization,” Feinberg says.

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The 35 best pieces of sales advice for 2022 from sales experts

Zendesk

Fix the problems.” — Ben Sardella , co-founder of Datanyze. We’ve fired top performers because they didn’t fit our culture [and slowed us down].” — Wiley Cerilli , CEO and co-founder of SinglePlatform. It takes time to break bad habits, so repetition is key.” — Neil Patel , co-founder of Quicksprout. Stay present and accessible.