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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

We too often confuse strategic account sponsorship with corporate project sponsorship, where sponsorship is a way to escalate issues or decision-making when in need. Strategic account management is a team sport, and the sponsor needs to help to facilitate this team mindset. Let us define what we mean by agile leadership.

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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

A Center of Excellence (COE) Executive “buy-in and be in” Account-based marketing. By COE, we mean a centralized group of SAM experts and people who “get it” and who should be leveraged as the catalyst for instilling the mindset, processes and skill sets for distinctive go-to-market and customer-centric engagement models.

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Book review – Managing Brands

Red Star Kim

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

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KPI Management: Open Innovation KPIs

Flevy

Open Innovation Programs are pivotal for organizations seeking to enhance their innovation capabilities , access new technologies, and stay competitive in rapidly evolving markets. Speed to Market for Open Innovation Projects Definition : The time taken from the initiation of an open innovation project to its commercial launch.

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Exploring the Influence of AI on Leadership Roles – an experiment by a CEO

MDI Training

Coach potentials: AI can make learning suggestions Answers from ChatGPT: The four main roles of a leader according to Covey – building trust, developing vision, implementing strategies, and coaching potential – can be supported to varying degrees by AI technologies. “What can humans do better?”

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Book review: The Management Shift – How to harness the power of people and transform your organization for sustainable success by Vlatka Hlupic

Red Star Kim

principles (collaboration, transparency, meritocracy, purpose, community and autonomy) where authority is distributed and decisions are made on the basis of knowledge rather than formal position in organizational hierarchy. Distribute responsibility, decision-making and control (and voluntary leadership). Ask questions.

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Bigtincan to Acquire Brainshark

SBI

The deal combines two of the leading providers of Sales Readiness solutions for training, coaching and onboarding, adding enterprise-grade capabilities to create the most complete Sales Enablement Platform in the market. Bigtincan is helping the world’s leading brands facilitate the buying experience of the future. About Bigtincan.