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Q2–2022: Product updates to Insightly AppConnect, Service, Marketing, and CRM

Insightly

During the last few months, the Insightly team has worked diligently to bring a full suite of feature updates to all four Insightly products: CRM, Marketing, Service, and AppConnect. Watch the webinar to hear the full set of product updates, or get a summary of Insightly’s new features below. Watch the webinar.

CRM 98
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How Marketing and Business Development (M&BD) Assistants can shine – Develop knowledge and skills, build personal brand and increase visibility

Red Star Kim

The session comprises three elements: marketing and business development fundamentals, practical marketing communication and business development skills and growing your career. One delegate question was “ What tips to engage fee earners with investing time and data into the CRM systems?”. How do you stand out from your peers?

Marketing 130
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5 Reasons To Rethink Your CRM

Insightly

5 Reasons To Rethink Your CRM. If you can relate, it might be time to rethink your CRM. By opting for a CRM that’s adaptable, automated, integrated and delivered by a provider that truly cares about customer success, you can escape that lagging feeling. Why Rethink Your CRM Software?

CRM 52
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Update on marketing and business development (M&BD) team structures

Red Star Kim

Process integration – Some firms separate out marketing, communications and sales functions – usually the larger firms where more specialisation is required. They then brief and manage the operations team for implementation support on communications, events, design, content production and email campaigns.

Marketing 130
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Cultivate a cross-selling culture

Red Star Kim

This included improving internal communication and collaboration as well as motivation to devote time to internal and external referrals: cultivate a cross-selling culture. Internal communication – Why, how and what (kimtasso.com). And a key theme is on culture change. They need to be focused.

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4 tips for creating a customer-centric experience

Insightly

Marketing, customer success and support, product development, finance, and a myriad of other stakeholders play important roles in the customer experience. Open and honest communication is the best way to cultivate alignment among leaders. Use data from your CRM or other business systems to avoid flawed assumptions.

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If Data is Not in Your CRM, Does It Exist?

SBI

If data about your customers and prospects isn’t entered into your CRM, does it even exist?”. I asked this question recently to a handful of sales executives and the answer was, “we have mandated that all info needs to be entered into the CRM, but quite frankly, the reps aren’t doing it.” Now, let’s apply it to sales. “If

CRM 55