Red Star Kim

NOVEMBER 9, 2023

Being easy to read, short and jargon-free The Strategy Book (FT Publishing, 2012) is a considerable achievement bearing in mind the subject matter. What is the informal decision-making process? link] There’s advice to jump your uncertainty gaps by decision-making and actions which involves risk.

Strategic Thinking 147

Strategic Thinking Decision-making Innovation Facilitation 147

Account Manager Tips

AUGUST 14, 2022

You'll learn behaviours and techniques that will make your natural creativity shine. This proven method will make you more open-minded and productive. This proven method will make you more open-minded and productive. Making Creativity and Innovation Happen. Unleash Your Potential: Innovation and Enterprise.

Key Account Management 246

Key Account Management Account Management Emotional Intelligence Management 246

Brooks Group

APRIL 10, 2024

Prospecting Techniques: Before the Sales Call The right sales skills and a consistent set of best practices before sales calls will make prospecting time more productive. Make sure every team member has a professional headshot, sales title, and product-oriented “About” section. Here are some to focus on.

Sales 88

Sales Media B2B Publishing 88

Red Star Kim

NOVEMBER 8, 2022

This article “Soft skills revisited – with a leadership perspective” has just been published on Lexology. Maybe the anxiety of communicating across the ether led people back into push communications and output rather than input mode.

Leadership 100

Leadership Emotional Intelligence Remote Working Digitalization 100

Strategic Communications

FEBRUARY 21, 2024

Changing Roles and Skills Marketing Roles Marketers are evolving into roles that focus more on strategy , data analysis, and leveraging AI for decision-making rather than being displaced by GenAI. We work with clients to plan, create and publish high-quality, unique content. Will their jobs be in jeopardy?

Publishing 52

Publishing B2B Communication Digitalization 52

Strategic Communications

APRIL 17, 2024

Poor Business Decisions and Management: In some cases, the downfall of these brands can be attributed to poor strategic decisions and ineffective leadership. We work with clients to plan, create and publish high-quality, unique content. They have prioritized customer experience, responsiveness, and loyalty.

Innovation 52

Innovation Retail Value Proposition Logistics 52

Red Star Kim

MARCH 16, 2023

This included improving internal communication and collaboration as well as motivation to devote time to internal and external referrals: cultivate a cross-selling culture. Internal communication – Why, how and what (kimtasso.com). And a key theme is on culture change. They need to be focused.

Key Account Management 130

Key Account Management Onboarding Communication e-Learning 130

Strategic Communications

AUGUST 24, 2023

Varied, and Valuable, Perspectives I’ve had a foot in both the media and PR camps for the past several years—as a freelance writer in my “spare time,” as the director of corporate communications in the energy and health care industries in my “day job” and now as an independent communication/PR consultant.

e-Learning 52

e-Learning Communication Media Decision-making 52

Nutshell

OCTOBER 19, 2020

This process starts with publishing content on your site based around strategic keywords, having potential customers find your content by searching for those keywords, and then converting those visitors into leads. . No matter what page they land on, make sure the visit-to-lead path is clear and coherent.

Publishing 133

Publishing B2B Small Business Manufacturing 133

Strategic Communications

MARCH 31, 2022

But, unfortunately, because resources are always limited and organizations—and individuals—can’t support every organization in their community/market, they must be strategic about their goodwill efforts. If you explain your philosophy and approach, organizations are more likely to understand and respect a “no” decision.

Investors 52

Investors Decision-making Publishing Government 52

Kainexus

AUGUST 27, 2020

McKinsey published a study that reveals the four most important behaviors of successful leaders. Should the focus be on communicating with staff? Making quick decisions, or encouraging staff engagement? McKinsey research has often emphasized the importance of good leadership for organizational health.

Leadership 95

Leadership Publishing Decision-making Communication 95

Strategic Communications

DECEMBER 14, 2022

Instead of addressing, typically, one decision-maker in a B2C environment, the B2B advertiser must connect with multiple decision-makers. Understanding the decision-making process that takes place within your target B2B environment is obviously critical. Communication needs to be varied and constant.

B2B 52

B2B Marketing B2C Advertising 52

Strategic Communications

NOVEMBER 3, 2022

Whether you’re writing a brochure, copy for a newspaper ad, a script for a radio announcement, or a page or blog for your web site, there are some tried and true techniques that can help you make sure that your copy gets the results you’re looking for. Think about writing copy as making a sales pitch to a customer.

Advertising 95

Advertising Decision-making Communication Digitalization 95

Strategic Communications

JUNE 29, 2021

that this answer can make the most sense: “Yes, there are definitely times when giving your work?or and to have objective criteria that you use to make sound decisions. Early on (I started Strategic Communications in 2008) I would often agree to meet with individuals so they could “pick my brain.”

Advertising 84

Advertising e-Learning Decision-making Small Business 84

Strategic Communications

APRIL 25, 2024

These tools have been found to “hallucinate”—basically make stuff up as some have found to their chagrin, and detriment. What many are discovering to their chagrin is that generative AI tools commonly “hallucinate” or, in other words, “make stuff up.” So I went back to the tool and asked: “Did you make these ERGs up?”

e-Learning 64

e-Learning Communication Decision-making Marketing 64

Strategic Communications

JUNE 2, 2022

Clearly, if I was a network executive and built my schedule based on my beliefs and preferences, I would have been at risk of making a very bad decision. Don’t make assumptions. We work with clients to plan, create and publish high-quality, unique content. We are, after all, “ego-centric.” The solution?

e-Learning 59

e-Learning Advertising Communication Decision-making 59

Hubspot Sales

JANUARY 29, 2024

You want to cast as wide a net as possible — prioritize volume over personalization when communicating with prospects.” The Right Advice Sales is an inherently personal practice, so naturally, prospects are going to be most receptive to communication that has some kind of personal touch. Let’s dive in. Do your homework.

Sales 83

Sales Publishing Software Software 83

ACT

JANUARY 30, 2024

It isn’t surprising that only 50 percent of small and midsize businesses in the US make it past the five-year mark. Additionally, 65 percent of worldwide B2B decision-makers believe it positively impacts their opinion of a company. That makes it crucial to design an impressive, user-friendly, and mobile-responsive website.

Small Business 52

Small Business Publishing Leadership Decision-making 52

Strategic Communications

JANUARY 9, 2024

The two things that will influence this decision is who the recipient is and the subject line. Words like “amazing,” “exclusive,” “insider,” or “secret” can make your subject line more enticing and increase your open rates. Your subject line plays a critical role here.

e-Learning 64

e-Learning B2B Communication Publishing 64

Red Star Kim

JUNE 15, 2023

42% Yes it’s all agreed 33% Yes but it changes 25% No How well do you understand the DMU and decision-making processes at your key clients?

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Zendesk

JANUARY 18, 2024

AI transparency means understanding how artificial intelligence systems make decisions, why they produce specific results, and what data they’re using. It helps us understand the reasons behind AI’s decisions and actions so we can ensure they’re fair and reliable. What is AI transparency?

Artificial Intelligence 52

Artificial Intelligence Decision-making Stakeholders Government 52

DemandFarm

OCTOBER 25, 2023

Leadership Styles in Sales According to a study by Harvard Business Publishing , quality sales managers will play a crucial role in driving revenue in the post-pandemic environment. These leaders encourage teams to challenge the status quo, making them ideal for sectors needing continuous innovation.

Leadership 52

Leadership Sales Leadership Sales Negotiation 52

Brooks Group

AUGUST 8, 2023

The DISC personality assessment has become a popular tool for understanding behavior and communication styles. Understanding Personality Types DISC is based on a theory published in 1928 and is used by over 1 million people every year. Or the opposite—they want to rush a project forward without having all the details.

Sales Management 72

Sales Management Management Sales Sales Training 72

Mike Kunkle

JUNE 12, 2022

At the time I published it initially, I had hoped the worst of the pandemic-fueled layoffs were behind us. Unfortunately, many company executives still needed to make tough choices, even with their revenue-producing teams. Even under financial and emotional duress, strive to make calm, thoughtful, strategic decisions.

Sales 130

Sales Decision-making Virtual Selling Remote Working 130

Brooks Group

APRIL 19, 2023

The first key fundamental that IMPACT Selling ® teaches is how sales reps can make their first impression a good one. They are interested in hearing expert opinions, industry insight, and anything that may guide them as they make business decisions. The majority of buyers want more than mere access to what your company sells.

Decision-making 83

Decision-making Sales Training Media Publishing 83

Red Star Kim

SEPTEMBER 5, 2023

It’s published by CIPD (Chartered Institute of Personnel and Development) and Kogan Page. Neuroplasticity There’s a detailed section on brain basics (including explanations on neurons, neurotransmitters and brainwaves) for those who are unfamiliar with neuroscience which you’ll need to make sense of the later content of the book.

Facilitation 147

Facilitation e-Learning Emotional Intelligence Key Account Management 147

Strategic Communications

MAY 31, 2022

It’s more about making consumers, or prospects, believe that what you’re saying is true. Of course, once they make the decision to purchase, what you said must really be true or they won’t come back for more. Whenever you’re making a claim—in a tagline, in copy, whatever!—it

e-Learning 59

e-Learning Publishing Decision-making Digitalization 59

Account Manager Tips

APRIL 26, 2021

How much money does a key account manager make? Money can't buy happiness, but it sure makes misery easier to live with. Find out how much money key account managers REALLY make! How much money does a key account manager make? Develop influential relationships with decision-makers. Enough for champagne and caviar?

Key Account Management 242

Key Account Management Account Management Management Negotiation 242

Strategic Communications

AUGUST 25, 2022

Are we making it easy to buy? In retail settings, this might mean products organized in ways that make it difficult for consumers to find what they’re looking for. We work with clients to plan, create and publish high-quality, unique content. The post Are You Making Your Customers Work Too Hard? Do the math.

Retail 52

Retail Digitalization Publishing Decision-making 52

AchieveIt

AUGUST 11, 2023

This type of “orchestrated transparency” breeds mistrust among employees, and it becomes difficult to make informed decisions. When everyone is on the same page, it’s easier to make informed decisions, identify risks, and track progress. It makes it easier to identify and mitigate risks.

Healthcare 52

Healthcare Decision-making Stakeholders Government 52

Strategic Communications

DECEMBER 9, 2022

Marketing is making sure that the products and services you provide—and every element that goes into the provision of those services – satisfies or exceeds the expectations of your customers. Whether that communication is in print, online, or in person. It isn’t producing television commercials. ” About Us.

Advertising 52

Advertising Marketing Shareholders Publishing 52

Strategic Communications

AUGUST 23, 2022

Unfortunately, based on high sales of an item I often make more of that item in anticipation of demand. Beware Making Rash Decisions Based on Qualitative Inputs. Evaluate Decisions (Especially Expensive Ones) Through Quantitative Analysis. We work with clients to plan, create and publish high-quality, unique content.

e-Learning 52

e-Learning Decision-making Retail Publishing 52

Strategic Communications

AUGUST 2, 2022

Moving forward with communication tactics without a good understanding of the target audience, their current attitudes and beliefs, and the drivers that might lead them to positive action relative to your product or service is never a good idea. You will never have a 100% go/no go decision based on any level of research.

e-Learning 52

e-Learning Decision-making Publishing Communication 52

Strategic Communications

DECEMBER 20, 2022

I’m a big fan of conducting SWOT analyses, not only for strategic planning but really for any situation where you’re faced with an important business decision. Using the SWOT to Make Decisions. First, whenever possible, make sure you’re creating your SWOT based on real data.

Brainstorming 52

Brainstorming Communication Decision-making Small Business 52

Strategic Communications

MAY 26, 2022

Have you ever been frustrated when trying to make a purchase decision because you can’t get pricing information from coy salespeople or cryptic web sites? We work with clients to plan, create and publish high-quality, unique content. appeared first on Strategic Communications. ” Why indeed? What do you think?

Publishing 52

Publishing Digitalization Communication Decision-making 52

Strategic Communications

FEBRUARY 23, 2021

That really makes sense to me unless you can clearly segment out potential buyers at each of these stages and deliver precise copy just to them. We might go back and forth between stages a few, or several, times before finally making a purchase decision. And because of that, our content needs to serve all of their needs.

Decision-making 52

Decision-making B2C Communication B2B 52

PandaDoc

AUGUST 29, 2022

There are two common goals that exist when we speak about the finalizing of the sales process: To make it as fast as possible. This truly makes the magic happen: instead of days spent answering from scratch, you can get the same result in minutes. This way can seriously unify your communications, shortening pauses between both parties.

Negotiation 98

Negotiation Decision-making Stakeholders e-Learning 98