Red Star Kim

MARCH 7, 2023

A key theme arising at the March PM Forum “ Future Marketing/Business Development Manager” (with delegates from legal, accountancy and consultancy firms) was about being overwhelmed. There were conversations about overwhelmed marketing/BD managers, overwhelmed M&BD teams and overwhelmed fee-earners.

Marketing 130

Marketing Management Emotional Intelligence Leadership 130

Flevy

JULY 6, 2022

Account-based Marketing (ABM) solutions are valuable to implement the ABM approach. ABM systems facilitate the stakeholders in creating the most qualified leads, developing tailored purchasing journeys, enhancing the lifetime value of customers , and maintaining a healthy pipeline of promising accounts. Account Intelligence.

Marketing 109

Marketing Account Management Facilitation CRM 109

Red Star Kim

NOVEMBER 13, 2023

Private client management and marketing: Business plans, recruitment, assessments and automation. And 90% didn’t have a marketing plan for private client. EQ covers a lot of the important abilities people need to support good communications and relationships. kimtasso.com).

Business Planning 147

Business Planning Emotional Intelligence Marketing Management 147

Red Star Kim

DECEMBER 19, 2023

I keep an eye out for case studies in professional services marketing and share them at workshops. Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen). After a brainstorm between Kysen and the firm’s director of marketing and BD a campaign was created entitled “Let’s talk about it”.

Media 130

Media Insurance Marketing Emotional Intelligence 130

Red Star Kim

FEBRUARY 14, 2023

At the start of February it was a full house of delegates from accountancy, law and consultancy firms (including from Hong Kong) at the PM Forum ’s “Coaching and Consulting skills for marketing and business development professionals”. Delegate views and poll results are shown below. A good example of a limiting belief comes from running.

Emotional Intelligence 130

Emotional Intelligence Marketing Stakeholders Communication 130

Arpedio

JANUARY 31, 2024

When it comes to digital marketing, where trends and tactics evolve rapidly, the pursuit of strategies that consistently yield impactful results is both a challenge and a necessity. Account-Based Marketing (ABM) has emerged as a powerful and targeted method to engage with high-value accounts, gaining significant traction in the process.

Marketing 52

Marketing Facilitation Digitalization Acquisition 52

Flevy

JULY 1, 2022

Traditional B2B Marketing typically involves communicating with scores of potential customers in the hopes of making a few of them to interact with your website and initiate conversation about an offering of their interest. The two types of data facilitate in creating a clear description of the composition of your target accounts—i.e.,

Marketing 98

Marketing Customer Life Cycle Facilitation Banking 98

PandaDoc

MAY 13, 2024

Sales and marketing are two terms that are often used interchangeably. In this guide, we’ll cover the basics of sales vs marketing and how you can better align and use them in your business. Key takeaways Sales and marketing are separate domains that work together to grow revenue.

Marketing 52

Marketing Advertising Sales Acquisition 52

Farland Group

MAY 10, 2022

Andrew Greenwood is Chief Marketing and Communications Officer for ZS Associates, a management consulting and professional services firm focusing on consulting, software, and technology, providing services for clients in healthcare, private equity, and technology. I suspect the positive impact will continue.”.

Client Relationships 59

Client Relationships Communication Marketing Meetings 59

Red Star Kim

OCTOBER 25, 2023

It has the potential to transform client communications, fast-track the generation of research and thought leadership and fuel content management campaigns. So the system facilitates fast, regular research amongst your targets, clients and referrers. Another valuable AI-powered tool for the MarTech armoury.

Banking 130

Banking Artificial Intelligence Cybersecurity Key Account Management 130

AchieveIt

MAY 22, 2023

Scenario 2: Your organization communicates the strategic plan to the team. The second example includes a communications plan, but it’s not doing what it’s meant to do — effectively communicate the “why” of your plan and “how” each individual is connected to its success. The same can be said for your internal communications plan.

Communication 52

Communication Government Meetings Organization 52

Strategic Communications

OCTOBER 5, 2021

Effective corporate communication has always been important. It’s critical that corporate communications and HR staff work together to create a strategy and plan for moving forward. Strategizing for Internal Communication Success. My first task was to create an internal communication plan for the organization.

Communication 52

Communication Healthcare Digitalization Facilitation 52

Red Star Kim

SEPTEMBER 5, 2023

For any type of learning you connect neurons and change the way they communicate Brains consume about 30% of your body’s energy resources whilst being less than 20% of your body weight Dark chocolate can boost serotonin levels Your memory doesn’t get worse as you get older.

Facilitation 147

Facilitation e-Learning Emotional Intelligence Key Account Management 147

Red Star Kim

JANUARY 28, 2024

Having facilitated this session many times in the past in face-to-face workshops, it was exhilarating to experience the change in running it on-line for the first time. And this requires more than excellent internal communications Book review: Influential Internal Communication by Jenni Field (kimtasso.com).

Emotional Intelligence 130

Emotional Intelligence Leadership Management Facilitation 130

Nutshell

APRIL 3, 2024

Communication software Startups are often comprised of a mostly remote workforce. Communication tools allow you to communicate with remote team members, no matter where they are. Communication tools for startups include: Slack Microsoft Teams Zoom 3. FREE GUIDE 5.

Software 71

Software Software CRM Communication 71

ACT

APRIL 13, 2023

They failed to innovate and evolve with changing market dynamics. If you don’t want that to happen to your business, you must keep an eye on the fast-changing marketing trends in your industry and use emerging media and technology for effective communication and brand positioning. billion by 2030. billion by 2030.

Marketing 52

Marketing Artificial Intelligence Advertising Digitalization 52

Nutshell

JANUARY 30, 2023

For that reason, two of the most important teams at your company are your sales and marketing teams. Keep reading to learn how CRMs unite sales and marketing teams! Before we get into the specifics of how a marketing and sales CRM can help your company, let’s talk about what exactly a CRM does. What does a CRM do?

Marketing 62

Marketing CRM Sales Facilitation 62

Red Star Kim

APRIL 12, 2023

Just before Easter I spent a day facilitating the popular PM Forum training workshop “The Proactive M&BD Executive”. As an additional learning resource for delegates, I review the key themes of The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media.

Media 130

Media Marketing B2C Stakeholders 130

Brooks Group

APRIL 9, 2024

This deeper understanding enables you to tailor your messaging, content, and engagement strategies to resonate with each stakeholder group—facilitating smoother sales cycles and driving greater customer satisfaction and loyalty. Effective communication and value proposition alignment are key to overcoming this challenge.

Value Proposition 93

Value Proposition Procurement Decision-making Stakeholders 93

Apptivo

MAY 12, 2022

All About Marketing Automation. Marketing automation Definition. What is the need for marketing automation? Benefits of marketing automation. How does marketing automation work? Core areas of focus in marketing automation. What are marketing automation platforms? Who uses marketing automation?

Marketing 52

Marketing Software Software Communication 52

Apptivo

DECEMBER 30, 2022

The pros and cons of sales automation and marketing automation. What’s the Difference: Sales Automation Vs Marketing Automation. As a business owner, one must use growth hacks to enhance sales and marketing procedures. So what exactly are sales automation and marketing automation? Summing up. How should you employ them?

Marketing 52

Marketing Sales Media Decision-making 52

Upland

JULY 3, 2023

In this article, we will delve into the realm of how Altify and Chat GPT can empower sellers and customer success teams by streamlining research on personas and industries, optimizing discovery and qualification, mastering sales methodologies, harnessing competitive intelligence, and facilitating effective summarization of calls and actions.

Facilitation 195

Facilitation Customer Success Innovation Customer Experience 195

Hubspot Sales

APRIL 13, 2020

Well, one way is to look for some assistance from your marketing department. Here is some advice from HubSpot sales reps on how to work with a marketing department to create better sales content. The quality of sales content rests, in large part, on the insight sales teams can offer their marketing departments. Communication.

Marketing 97

Marketing Facilitation Brainstorming Sales 97

Insightly

SEPTEMBER 6, 2023

Marketing automation tools, such as Insightly Marketing , can be especially useful when implemented thoughtfully and strategically. They play a crucial role in shaping the customer experience and the overall success of a business in the market. Customer Journey Marketing Customer journey marketing is not just a trendy buzzword.

CRM 52

CRM Marketing Digitalization Advertising 52

Insightly

SEPTEMBER 6, 2023

Marketing automation tools, such as Insightly Marketing , can be especially useful when implemented thoughtfully and strategically. They play a crucial role in shaping the customer experience and the overall success of a business in the market. Customer Journey Marketing Customer journey marketing is not just a trendy buzzword.

CRM 52

CRM Marketing Digitalization Advertising 52

Insightly

AUGUST 27, 2023

One particular avenue that has stood the test of time is email marketing. Just when many thought it was fading away, email marketing is a stronger channel than ever. Email marketing will continue to be a part of marketing strategy for a long time because the ROI on it is extremely high. billion email users worldwide.

Marketing 52

Marketing Digitalization Decision-making CRM 52

Cosawi

FEBRUARY 27, 2023

In part three, we end this trilogy by demystifying a topic whose importance is rapidly accelerating in today’s digital economy as a tool to differentiate your customer engagement and increase revenue generation: Account-Based Marketing (ABM). These communication opportunities are key to personalized, targeted connections.

Marketing 52

Marketing Suppliers Investors Account Planning 52

Zendesk

AUGUST 19, 2021

As technology becomes more sophisticated, so do virtual sales and marketing techniques. You may have heard of “conversational marketing” as a more modern alternative to other lead generation and customer engagement techniques. But what is conversational marketing, and what makes it different? What is conversational marketing?

Marketing 98

Marketing Software Software Customer Experience 98

Insightly

MARCH 11, 2024

We’ll start with the obvious ones – the go-to-market teams , and then move into others who you may not think can benefit from CRM, but surely can. The CRM serves as the central hub for all customer-related information, acting as a repository for contact details, communication history, sales opportunities, and more.

CRM 52

CRM Organization Decision-making Facilitation 52

ACT

SEPTEMBER 12, 2023

Scaling your small business to the next level and taking over new markets. In this article, we’ll outline six steps to help you enter new markets and expand your small business. Define your business goals When you decide to expand your business, it’s natural to start looking for new markets. But what’s next?

Small Business 52

Small Business Marketing CRM Software 52

Red Star Kim

NOVEMBER 9, 2023

I deliver and facilitate strategy workshops and it’s always good to be able to recommend strategy books to delegates. And the differences when the market is stable or changing dynamically. Knowing when to jump on new markets is an important part of competitive strategy. IBM and Smart Cities), creating new markets (e.g.

Strategic Thinking 147

Strategic Thinking Decision-making Innovation Facilitation 147

Arpedio

MARCH 8, 2024

Companies at the forefront understand that strategic alliances and collaboration in business transcend mere transactional interactions, creating a tapestry of synergy and interdependence that propels innovation and market presence. Initiate transparency by always communicating openly about your business processes, successes, and challenges.

Management 52

Management Stakeholders Facilitation Innovation 52

Arpedio

FEBRUARY 23, 2024

As customer expectations continue to rise and market dynamics shift at an unprecedented pace, the need for a strategic approach to revenue generation has never been more critical. It involves the alignment and integration of sales, marketing, and customer success functions to drive efficiency, effectiveness, and ultimately, revenue growth.

Acquisition 52

Acquisition Facilitation Artificial Intelligence Decision-making 52

Agile CRM

JANUARY 7, 2021

What is eCommerce Marketing? E-commerce Marketing (where is the E is a descriptor for Electronic) is a procedural trade on electronic platforms. It is a wrong notion to think that an E-commerce marketing platform has to be all about the sales of weighty commodities like computer systems, phones, and other electronic gadgets.

eCommerce 98

eCommerce Computers and Electronics Marketing e-Learning 98

ACT

FEBRUARY 2, 2023

They also provide valuable insights to help you define sales processes and design marketing campaigns tailored to your audience’s needs. In this article, we’ll share the key benefits of today’s CRM systems for small businesses and show how you can use them to create better marketing campaigns. What is a CRM?

CRM 52

CRM Marketing Small Business Decision-making 52

Zendesk

OCTOBER 19, 2021

Understanding the key differences between sales and marketing allows you to streamline business operations and ensure clear communication across the board. Below, we’ll answer all your questions about sales and marketing. And we’ll reveal exactly how you can align your sales and marketing teams to boost efficiency and profit.

Marketing 52

Marketing Sales Software Software 52

Nutshell

NOVEMBER 25, 2020

Email marketing is the dominant channel for marketing communications when measured by ROI, reach, cost, etc., Before email marketing was commonplace, marketers used advertisements, fliers, coupons, and other distributed promotions in order to build their audience and reach potential customers.

Marketing 143

Marketing Publishing e-Learning Decision-making 143