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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. The delegate aims, views and key takeaways are shown below. We looked at case studies from professional services firms.

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Book review: The Strategy Book by Max McKeown

Red Star Kim

This one is equally helpful for experienced leaders and students first grasping the principles of strategic thinking. The author clarifies the strategic process while guiding the reader through it to create a new strategic mindset. Unusually, he has accolades for both customer service and human resources.

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Research update on the most in-demand soft skills

Red Star Kim

Diversity and inclusion (communicating for D&I) is covered well here Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com) ). But since 2007 companies advertising C-suite openings have increasingly emphasised the importance of social skills and de-emphasised operational expertise.

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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

I was delighted to return to Dublin to lead an in person training workshop for PM Forum Ireland on “ Being more strategic” with delegates from law, accountancy and consultancy firms. We considered strategic thinking, business strategy and marketing and business development strategy.

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THE 10-K FILING: THE MOST IMPORTANT DOCUMENT THAT SAMS NEVER READ

Strategic Account Management Association

The first communicates what a company wants to communicate, the second communicates what the company must communicate. 5 The difference between the annual report and the 10-K? Take a look at these two images. What do you see? What you’re viewing on the left is the warm-and-fuzzy cover of Nestle’s Annual Report.

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Navigating the Uncharted: A Reflection on 2023 and Strategic Planning for 2024

CMOE

Encourage Open Communication and Learning Culture: Build a culture valuing open dialogue, encouraging feedback, insights, and diverse perspectives within your team and organization. To further develop your strategic agility, contact us about CMOE’s Applied Strategic Thinking® Workshop today.

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Start Planning for The New Year and Make Strategy a Priority

CMOE

Allocate this freed time for thinking about and planning for the future. This practice certainly requires some discipline because of the sheer number of day-to-day demands, but without being more mindful, extra time for strategic thinking and planning will be filled with other operational distractions. Communicate and Align.