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International Marketing Benchmark 2024 from Meridian West – AI dominates the agenda

Red Star Kim

The panel discussion that followed commented on: huge pockets of difference in sentiment, lots of unknowns across the board, the need for martech to be used beyond the MBD team, the need for everyone to skill up and the need for a cross-functional approach to AI during the ideation and experimentation phases.

Marketing 130
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12 Ways to Manage Customer Relationships (Without A CRM)

SuperOffice

In this article, we’re going to share 12 tips for managing your marketing campaigns , coordinating sales efforts, and storing all customer information in one place without turning to an all-in-one CRM. In remote work, there’s no such thing as overcommunication. Leverage built-in integrations.

CRM 100
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How to grow your independent agency, with Agencynomics co-author Peter Hoole

Account Management Skills

Peter shares so many tips and lots of value during this interview. Today’s episode will be particularly beneficial for you if you’re an agency owner looking to grow. I chat to ‘Agencynomics’ co-author, Peter Hoole , about some common challenges faced by agency owners today, when it comes to business growth. Peter 00:29.

Finance 52
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What can creative agency account managers learn from an account manager in the software industry, with James Aldrich

Account Management Skills

And of course, you know, from business development into account management when, when you bring new clients on board. In this brilliant chat, James shares his thoughts on: * How your own network is one of the most important aspects of your role and how it can bring value to your clients, your company and to your own career. *

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot Sales

They experiment and experiment until they find something that multiplies growth by 10, 20, or 40x, instead of doing large projects that increase conversions in small increments. Determine where you'd like to improve these numbers, and start to think about how you can do so. You can also continue optimizing until you reach your goals.