International Marketing Benchmark 2024 from Meridian West – AI dominates the agenda
Red Star Kim
FEBRUARY 1, 2024
The panel discussion that followed commented on: huge pockets of difference in sentiment, lots of unknowns across the board, the need for martech to be used beyond the MBD team, the need for everyone to skill up and the need for a cross-functional approach to AI during the ideation and experimentation phases.
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