Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management
Strategic Account Management Association
SEPTEMBER 11, 2020
CXM vs. CRM: Do you need both? CRM systems are focused on opportunity management , while CXM systems are focused on managing the ongoing delivery of value and the assessment of outcome attainment. Value Selling A sales approach that focuses on benefiting the customer throughout the life cycle of your relationship.
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