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Break & Glue: The art of capturing complex mega-strategic accounts in CRM to get the most from account planning tools 

Strategic Account Management Association

A while ago, I came across a discussion about the optimal way to capture strategic customers in a customer relationship management (CRM) tool in a way that enables effective, efficient account planning using account planning applications or tools. Options for capturing your complex mega-strategic account in CRM.

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How Can a CRM Benefit Your Marketing Team?

Insightly

Marketing teams rely on diverse tools to execute strategies effectively, streamline workflows, and achieve their goals. A marketer’s tool belt can span various categories and differ across industries and disciplines. Could adding one more to the mix really make a difference?

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Intuition vs. data-driven decision making in business today

Insightly

This famous quote accurately described the plague of marketers for decades. Then, marketing changed. A new day arrived with the advent of digital marketing, marketing automation tools and email marketing. Suddenly marketers were swimming with data and measurable ways to prove their effectiveness.

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Relationship Management Guide – Going Beyond the CRM

Upland

As you will see, this goes well beyond the data collected in the CRM system, and often warrants additional, specialized technology, like relationship mapping tools , married to world-class sales methodologies and best practices, ideally integrated and 100% native to your CRM solution.

CRM 195
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Customizing user experiences: How your CRM adapts to every role in your organization

Insightly

You’ll also hear almost any professional is willing to share what CRM or customer relationship management software they are using, since the CRM is a must-have, and is typically the lifeblood of a business. Although research shows that around 79% of people have some dissatisfaction with their CRM.)

CRM 52
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Make smarter decisions using business intelligence

Insightly

The days of using intuition over data to make business decisions are mostly gone. With the availability and affordability of tools like the modern CRM , the measurement of many metrics is automated. Unfortunately, many businesses still don’t have a formal metrics and reporting structure established within their organizations.

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Make smarter decisions using business intelligence

Insightly

The days of using intuition over data to make business decisions are mostly gone. With the availability and affordability of tools like the modern CRM , the measurement of many metrics is automated. Unfortunately, many businesses still don’t have a formal metrics and reporting structure established within their organizations.