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The Future of SAM – Revisited

Strategic Account Management Association

Over the past 12 months, SAMA has established a knowledgeable point of view based on hundreds of webinars, the SAMA Experts Council and countless interviews with members. Adjust notion of stakeholder value. Organizations are redefining value. This requires SAMs to shift how they create and define value.

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Make 2023 the Year of Profitable Service

Planview

When asked to prioritize the charters of professional services in a recent TSIA survey, “Adoption/Customer Value” achieved the top ranking, over previous top charters of “Margin” and “Revenue.”. Customer success and professional services organizations must partner together. Source: TSIA Webinar Poll, July 2021.

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Adapting in Uncertainty: Best Practices for Effective Product Portfolio Management

Planview

In a recent webinar with Planview, Forrester covered some best practices for effective product portfolio management —with a customer-centric approach. That strategy should already target specific customer needs , and the portfolio strategy should support those needs, aligning the product function with its destination.

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What is Bottom of the Funnel (BOFU)?

Upland

Offer valuable content, such as e-books, guides, and webinars. Customers value a better experience much more. Businesses can adopt several strategies to position their product or services here: Email Marketing : Implement targeted email campaigns. This will help nurture leads and keep your brand top-of-mind.

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The Final Cut #TopSalesTools of 2019 Announced!

SBI

Visit www.smartsellingtools.com to get access to free webinars, guides, podcasts, reports, and other high-value resources to stay up to date on sales software. Resources All Awards & Recognition Blog Article Funding & Acquisitions Industry News Interview Video Video Reviews Webinars. About Smart Selling Tools.

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How an integrated CRM and marketing automation platform accelerates sales

ACT

This is because everyone on your team can act on the most current and accurate information about every customer, whether it’s helping with a service issue, understanding a pain point, or following up on a sales opportunity. Deliver ongoing customer value.

CRM 52
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How an integrated CRM and marketing automation platform accelerates sales

ACT

This is because everyone on your team can act on the most current and accurate information about every customer, whether it’s helping with a service issue, understanding a pain point, or following up on a sales opportunity. Deliver ongoing customer value.

CRM 52