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SaaS customer support: An introductory guide for 2024

Zendesk

What is SaaS customer support? SaaS (software as a service) customer support refers to the systems and practices technology companies use to best serve their customers. Nowadays, every business needs to provide an outstanding customer experience (CX) , but the level and expertise of support varies by industry.

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Building a successful startup with Elliot Shmukler, co-founder of Anomalo and former Chief Growth Officer at Instacart

Zendesk

Just ask Elliot Shmukler, co-founder of Anomalo and former Chief Growth Officer at Instacart. In his first year developing Anomalo, Shmukler truly believed in the product, but customers didn’t necessarily feel the same way. They also realized that their customers’ data teams have different maturity levels—and therefore varying needs.

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People Don't Like Buying From You: 6 Ways to Sell Anyway

Hubspot Sales

Instacart/Seamless - This takes us back to the theme of “hatred toward pants.” We decided we’d rather pay someone to pick up and deliver our groceries, so we have services like Instacart and Seamless. Third, rethink what you bring to the table for your customers and your company. Take time to research and customize everything.

B2C 89
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Visual cues in digital marketing: What they are and how to use them

Nutshell

A brand’s website or ads should be optimized in such a way that they help potential customers find solutions to their problems—quickly. Succinct, bold headers are easier to focus on and leave plenty of space for the call-to-action button to shine, which is ultimately what you want potential customers to click on. Find out here.

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What is a ticketing system? (+3 ways companies use them)

Zendesk

For support agents, organizing and triaging customer requests from various channels is already a challenge. The best way to beat the odds and consistently provide your customers with quick and effective responses? Ticketing software serves as a hub for responses, streamlining communication between agents and customers.

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Angel Investors: The Key Details & 5 Best Investment Networks

Hubspot Sales

The network boasts an impressive list of alumni — including Instacart, Coinbase, Flexport, and GitLab. In most cases, you'll also need to have existing customers or a significant base that you can convincingly demonstrate will buy from you.

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