Fri.Apr 26, 2024

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The 3 Pillars of Effective Marketing Campaigns

SBI Growth

Marketing is a core part of an effective revenue engine, but for CMOs looking to amplify their impact on the bottom line, it can be difficult to get started. After all, marketing has so many moving parts, what should leaders focus on to ensure their campaigns have the reach and impact they seek? Understand your target and position, then use the right people and tools to execute your campaign effectively.

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5 Ways to Improve Your D2C Customer Service Efforts

Customer Think

Cutting out the “middleman” by moving to a direct-to-consumer (DTC) model can be an attractive way to increase your company’s revenue. However, it puts a much greater responsibility on your brand to provide top-notch customer service. And customer service isn’t something you can afford to take lightly.

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Transforming Customer Interaction with Conversational CRM

Customer Think

When it comes to do less with more in customer service, the answer is AI. This article will set you up to success with the right knowledge of conversational and generative AI in the system. For a sales professional, its always hectic. The budget is in flux and customers expecting more.

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Why Community Engagement and Awards Matter for Brand Reputation

Customer Think

Making connections and feeling part of a community is vital – not only for the wellbeing of people, but also to boost brand health and longevity.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Use cases of No-Code AI Automation in Various Industries

Customer Think

In today’s fast-paced world, where digital transformation is the norm, no-code AI automation emerges as a revolutionary force reshaping various industries. From finance to healthcare, manufacturing to retail, the applications of no-code AI automation are boundless.

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Does your advertising work?

Customer Think

Advertising can take many forms, from media space, posters, film, video and social media. Its purpose is to inform about products and services, and introducing a brand and image to potential customers. Thus giving the business provider, an advantage of familiarity with the potential customer.

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Travel Loyalty in a Value-Driven Landscape

Customer Think

Travel loyalty programs are facing a unique moment. Consumer demand for travel remains strong, but rising costs are pushing budget-conscious travelers to seek maximum value. At iSeatz, we recently released a report exploring this dynamic and how programs can adapt to offer consumers the value they’re demanding while meeting their retention and customer engagement goals.