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Selling to the C-Suite: Strategies for Reaching Executive Decision Makers

Brooks Group

As buying processes grow more complex, it’s becoming increasingly important for sales professionals to gain access to senior executives and C-level decision makers. Today’s major purchasing decisions often involve cross-functional buying committees that include executives from the C-suite. Your prospect lacks budget authority.

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Limited Partnerships: Their Structure, Value, & Practical Examples

Hubspot Sales

A limited partnership is a business model that can connect bold, enterprising entrepreneurs with savvy investors looking to finance lucrative, low-touch business ventures. In most cases, limited partners don't have decision-making authority for the businesses they invest in. Limited partners are called "limited" for a reason.

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Startup Financing: How It Works & How to Get It

Hubspot Sales

Startup financing ranges from news-worthy venture capital rounds to credit cards, grants, and small business loans. Understanding your financing options is essential for success. What is Startup Financing? Startup financing is the capital that's used to fund a business venture. Financing vs funding.

Finance 16
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Stakeholder Mastery 3.0 – The Six Steps You Must Take

Jermaine Edwards

Almost every business on the planet has been compelled to make adjustments, and in most cases transform the way they relate to their customers from an entirely virtual environment. Stakeholders influence can be both positive or negative on project sign off, commercial profitability, resource access and long-term relationship success.

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18 KPIs To Measure Performance (& How To Choose & Track Them)

ClearPoint Strategy

Step 2: Make sure your measures meet the criteria for a good KPI. In addition to making sure your chosen KPIs are true indicators of performance, they should also have some additional characteristics that will signal their effectiveness. Making use of customizable dashboards is a great (and simple) way to report to different audiences.

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Agency mergers and acquisitions, with Mark Sainthill

Account Management Skills

He’s worked in house for agencies and as a consultant to agency owners, and has acted both from a buyer and a seller side in corporate finance transactions. Before I dive into the questions about M&A, you said that you were commercial finance at WPP and worked with a lot of account managers. So big welcome, Mark.

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Accounting 101: The Ultimate Guide to Accounting Basics

Hubspot Sales

It felt good to understand a critical part of my company and learn how to use it to make better business decisions. COGS or COS is the first expense you’ll see on your profit and loss (P&L) statement and is a critical component when calculating your business’s gross margin. And … it wasn’t as bad as I thought. Depreciation.

Banking 113