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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. Delegates then chose to focus on finance, economics and pricing. Finance fundamentals Financial awareness is another capability required by M&BD.

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The Best Way to Prepare for an Executive Presentation [+ Checklist]

Account Manager Tips

Imagine you're at the front of a boardroom about to make a presentation. Make your first impression count The goal of any executive level presentation is to make sure everyone immediately feels this will be time well spent. The Value Proposition. Functional value. Ease of doing business value.

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Top Tactics for Selling to a Buying Committee

Brooks Group

Finance, operations, and management, oh my! Bigger deals usually mean bigger committees, which present unique challenges compared to selling to an individual decision maker or even a small group. These stakeholders typically fall into four primary categories: Decision Makers Decision makers hold the ultimate authority for the purchase.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

And to evaluate the relative attractiveness of different segments Malcolm McDonald on value propositions – How to develop them (kimtasso.com) In professional service firm (PSF) marketing there is the challenge that we often span both B2B and B2C markets , across multiple sectors and for sometimes hundreds of service lines in different territories.

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THE 10-K FILING: THE MOST IMPORTANT DOCUMENT THAT SAMS NEVER READ

Strategic Account Management Association

They make great paperweights, but if asked about specific details, most of us might offer an uneasy grin, knowing that we have companions-in-arms, equally guilty of shirking that responsibility to read altogether. This enables one to “see” the state of the company’s finances. So what do you notice about the points above?

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HR and the CHRO Could be Your Best Sales Opportunity

Revenue Storm

If you’re selling “staffing solutions” to support IT, Engineering, Financial Services, Production, or other key business functions, it’s easy to connect your value to HR. Others may have difficulty at first making that connection, but I’m going to suggest that almost everything we sell can be tied to people, and therefore HR.

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Sales Leaders: Are You Executing These Five Q1 Must Do’s?

Revenue Storm

Typical decision-makers in each client where you can deliver value or create Partner Allies: IT, Finance, Marketing, Sales, Operations, Engineering, Regulatory, Strategy, HR. Activity Goal: One meeting with a new decision-maker each week. Here is a sample activity plan for a strategic account manager: Five Clients.