Through the Eyes of the Customer: Ideal Customer Experience in 2021 [eCommerce and Beyond]
Tidio
FEBRUARY 26, 2021
Gen Z shoppers are the most loyal eCommerce customer segment. Here are some insights from a report by Pew Research Center and Meet Generation Z—an episode of the McKinsey Podcast. Switching between different devices facilitates multi-touchpoint shopping sessions. They also have a different set of expectations towards businesses.
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