Thrive in the Downturn: Essential Key Account Growth Strategies
Account Manager Tips
MARCH 27, 2024
Discover how to achieve exceptional account growth with proven strategies, even in economic downturns. Transform challenges into opportunities.
Account Manager Tips
MARCH 27, 2024
Discover how to achieve exceptional account growth with proven strategies, even in economic downturns. Transform challenges into opportunities.
Envisio
MARCH 27, 2024
Local governments navigating urban development have a lot to juggle. There’s capital improvement projects, public transportation initiatives, public parks master plans, equity concerns, and climate action—and that’s not even an exhaustive list—all while trying to build trust with their communities. In all of this work, one crucial aspect stands out: the importance of community engagement.
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FinListics Solutions
MARCH 27, 2024
Identifying the right prospects isn't just a part of the process in the quest for sustainable growth—it's an art. It's the crucial first step that separates the leaders from the followers in the enterprise sales landscape. The best-performing sales organizations, those achieving a 21% revenue gain from new customers, understand this art perfectly. They don't just chase leads; they seek out organizations where their solutions can take root and flourish.
Customer Think
MARCH 27, 2024
A customer journey represents individuals’ interactions with brands or their preferred solutions. It encompasses different phases, from brand awareness to the conversion stage and beyond. A customer journey showcases the experiences a brand offers to its current and potential customers.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Account Management Skills
MARCH 27, 2024
Welcome to episode 110. This episode is for you if you’re an agency owner either interested in buying agencies to grow, or selling your agency at some point. It’s also enlightening if you work in an agency and you want to understand the process of mergers and acquisitions. Jonathan Baker, Practice Lead in M&A at Punctuation joins me and shares a lot of tips and insights about the buying and selling process, including: the current state of M&A and why right now might be a real
Customer Think
MARCH 27, 2024
If you haven’t noticed, Webinar emails have become extremely formulaic:* A couple of lines of copy stating the business problem to be addressed* 3-4 bullet points summarizing the agenda or main topics* a call to action, normally accompanied a desperate plea of “don’t miss this event” It might be another symptom of our AI-driven times, […]
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Customer Think
MARCH 27, 2024
Premise: Any superhero worth their salt has an origin story, a story where they are normal people to start with, even weak and pushed around. Then there is an inciting incident that leads them to discover a super power that they possess.
Help Scout
MARCH 27, 2024
Kickstart your cold email open rate with our list of 11 templates and learn the steps you can take to craft compelling templates of your own.
Customer Think
MARCH 27, 2024
Silo Thinking In every business, the work flows around the organisation something like this… Marketing specialists have an insight into what the customer wants. Research teams take that insight and develop a new product. Buyers purchase materials according to the new specifications. Logistics ship and store materials. Operations teams take the materials and produce products.
Help Scout
MARCH 27, 2024
Let’s take a closer look at some FAQs about how Help Scout's customer support team manages and uses saved replies!
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Customer Think
MARCH 27, 2024
Complex payment processes can frustrate everyone involved – customers and businesses alike. But when we simplify payments and offer more flexible options, it’s a win-win. Smooth transactions aren’t just convenient; they’re a sign that we’re here to make things easier for our customers.
Customer Think
MARCH 27, 2024
Sales teams are taught to uncover “pain,” but the presence of pain may be insufficient to drive a sales opportunity forward. This is why we differentiate between “pain” and a Critical Business Issue. It’s also the difference between an opportunity that results in a No Decision outcome vs moves forward with a purchase!
Customer Think
MARCH 27, 2024
In the previous article in this series on Outcome-Centric Selling® I addressed the importance of researching, targeting, and engaging the key roles in your ideal customers – and now I want to turn our attention to identifying and targeting the key trends and trigger events that are most likely to convince these key roles in […]
Customer Think
MARCH 27, 2024
The latest customer satisfaction report released in the UK by the Institute of Customer Service, revealed that every industry evaluated has fallen in customer satisfaction since January 2023, reflecting the wider global customer experience (CX) picture.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Customer Think
MARCH 27, 2024
Running a successful sales operation means keeping customers happy for as long as possible after you’ve persuaded them to buy. This practice is the foundation of sales as a service, which grows profitability by encouraging recommendations and repeat business.
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