insights 
Account Management Skills
AUGUST 2, 2021
And most people, when they’re asking questions are asking questions to gather information to gain understanding if they’re slightly better, but the best questions are the ones that deliver insight. It’s not collecting useful insight. But the pitch is broadcast. It’s not gathering the quality information.
Customer Think
AUGUST 25, 2021
If increasing prominence in news stories and on bestseller lists is anything to go by, the ethics of consumer data is one of the most urgent issues of our time. Unfortunately, examples of unethical data use and exploitation abound. As we celebrate the ways our networked world enriches our experience, the ethical decisions regarding how […].
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Customer Think
AUGUST 10, 2021
New product offering capitalizes on platform’s rich data set to provide immediate view of customer journeys, empowering brands to proactively optimize the digital experience.
Customer Think
AUGUST 13, 2021
The digital landscape has opened up the potential to create thousands of touchpoints between businesses and their customers. Now customers have access to “all” avenues of engagement with their seller and are looking for ways to make purchases in a way that meets their needs. As a result, B2B companies are facing immense pressure to […].
Advertiser: ZoomInfo
By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up?
Strategic Account Management Association
AUGUST 24, 2021
We acquired real-time, relevant insight from the world’s best practitioners and thought leaders in the SAMA community. Make sure to translate your data into actionable insights. #2 From all this, we stress tested long-held views about strategic account management. Panelists: the three experts of SAM. See results in Figure 2.
Customer Think
AUGUST 17, 2021
New software-backed-services offering empowers customers like Headspace and Chime to identify DEI smoke points and chart a course to solving them.
Advertiser: ZoomInfo
Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. We’re here to tell you there’s a better way.
Advertiser: ZoomInfo
Key topics will include: Getting started: the "crawl" phase of ABM and its boundaries Unlocking the potential of the "run" phase and using the right strategy for scaling your efforts The essential components of an effective ABM tech stack within each stage Real-world insights from NetSPI's ABM journey with MarketingOS
Advertiser: ZoomInfo
After reading, you’ll gain insight into the following components: How to develop a framework for analyzing a vendor’s contact and account data. Many organizations fail to properly evaluate vendors during the selection process. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace.
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Our research uncovered five key insights into what you can do today. That's why Bigtincan teamed up with Heinz Marketing in a recent research study with the aim of discovering the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market.
Advertiser: ZoomInfo
With ZoomInfo’s database, you can optimize your recruiting efforts with access to deep, accurate insights into millions of the most qualified professionals around. To begin getting these candidates in the right positions, it includes utilizing updated contact data and enhancing your outreach strategy for improved effectiveness.
Advertiser: ZoomInfo
Insights detailed within this report include: Tools marketers are using to gain deeper intelligence on current and prospective customers for better targeting and messaging. New tactics to acquire data to reach marketing goals.
Speaker: Olivia Montgomery, Associate Principal Supply Chain Analyst
In this webinar, you’ll gain actionable insights from Olivia Montgomery as she walks us through Capterra’s extensive research on how businesses - notably SMBs - are addressing supply chain challenges in 2023. You'll learn more about: Trending supply chain tech investments to consider.
Advertiser: ZoomInfo
Check out this latest report to gain insight into best practices (and benefits) for B2B data management including how: Automating tasks and improving data quality would increase sales staff satisfaction and productivity.
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