Outbound Engine

DECEMBER 4, 2019

It’s always a good time for business owners to think about the most effective small business marketing ideas. Maybe your messages don’t seem to be landing as they have in the past. Or it could be that business seems to be stagnant. Whether you’ve been in business for 3 months or 30 years, there is always room for improvement. Here is a list of small business marketing ideas and tips to give you a competitive edge. 1.

Small Business 145

Small Business Marketing B2C Media 145

Groove HQ

DECEMBER 17, 2019

Learn how to create a knowledge base from the ground up that your customers will love. The post How to Create a Knowledge Base: Building Self-Service for Customer Support appeared first on Groove Blog.

132

132

Nutshell

DECEMBER 5, 2019

There’s something special about attending a sales conference. Maybe it’s the electricity in the air as a highly anticipated keynote speaker fires up the crowd. Perhaps it’s the rush of meeting new and interesting people during networking sessions , or the opportunity to learn actionable tips during the breakout sessions that will help you level up your game.

Sales 124

Sales B2B Leadership Software 124

Showpad

DECEMBER 31, 2019

It’s that time of year again… trend time. Before we get into it, let’s first clarify what a trend actually is. According to the dictionary definition, a trend can have different aspects, such as a drift (a prevailing tendency or inclination), a swing (a general movement), a vogue (a current style or preference), or an approach (a line of development).

Value Proposition 119

Value Proposition Sales Customer Value Sales Management 119

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Hubspot Sales

DECEMBER 16, 2019

Finding the right salesperson is like catching a butterfly. But the butterfly can talk. And it probably has work experience and people skills. And it should know how to dress well. And it has good body language. And it would freak a lot of people out if it could fly. Well, I got a lot less mileage out of the butterfly analogy than I thought I would, but there’s one key similarity between those two actions.

Financial Services 119

Financial Services Information Technology Meetings Sales 119

SBI Growth

DECEMBER 2, 2019

How do you leverage data to inform strategy and measure success? Our KPI Builder tool can help guide you through the process of establishing a set of KPIs for your organization that is built around clean data and automation. Through our.

Account Planning 102

Account Planning Sales Organization Meetings 102

Groove HQ

DECEMBER 11, 2019

If you’re searching for customer service apps, chances are you’re looking for something quick and easy to lighten your support load. This list compiles the top apps to help customer service teams save time, reduce effort, and provide holistic customer support. In no particular order, the ten best customer service apps are: Facebook Twitter Shopify […].

103

103

Strategic Planning and Management Insights

DECEMBER 19, 2019

When it comes to strategic planning, every organization will go about scheduling their meetings in a different way. Regardless, having scheduled strategy progress and project management meetings will remain essential to fulfill your organizational goals and objectives. For more on how to structure your meeting schedule following a strategic planning session: How to Improve Strategy Implementation with a Regular Meeting Schedule.

Meetings 94

Meetings Organization Management 94

Showpad

DECEMBER 10, 2019

Technology’s role in sales enablement increases every year. The better technologies become, the more they support the success and scalability of sales enablement. What sales enablement technologies are organizations investing in? And once invested, how are these technologies being leveraged and used? What’s the role of integration and adoption? These are some of the many questions we set out to answer in our 5th Annual Sales Enablement Study.

Sales 92

Sales CRM Sales Training Organization 92

Hubspot Sales

DECEMBER 12, 2019

Have you ever faced a problem, business-related or otherwise, and needed an objective perspective to help solve it? This is likely something that everyone has experienced. On the other hand, have you ever worked with a friend or coworker to provide an unbiased outlook on an issue? If you have, you’ve consulted with them. If you’re passionate about helping others succeed by providing niche expertise that’s been honed by years of education, experience, and skill development, a career consulting ma

Healthcare 115

Healthcare Supply Chain Software Software 115

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

The Center for Sales Strategy

DECEMBER 17, 2019

Someone once said that perceptions can’t be wrong because it’s a perception, an opinion and impression of someone else. However, perceptions are often wrong because if they were right, they would be called facts. Whether we deserve it or not, we’re judged by every person that we connect with. The words that come out of our mouth firmly establish an imaginary tattoo on our forehead as we stand in front of a quality prospect.

Meetings 85

Meetings Sales 85

Corporate Visions

DECEMBER 12, 2019

The post Four Imperatives for Sales Enablement in 2020 and Beyond by Erik Peterson appeared first on Corporate Visions. These four Sales Enablement trends present a glimpse into the future of your organization. Sales Enablement has the opportunity to evolve in a big way. When Sales Enablement first showed up in the B2B enterprise, the role became a sidekick to the in-person, acquisition-focused selling conversation.

Acquisition 90

Acquisition Decision-making Sales B2B 90

Groove HQ

DECEMBER 4, 2019

Whether someone’s a new subscriber, recent opt-in, or existing customer, how you leverage email marketing automation can make or break their relationship with your business. Especially customer support. If you’ve ever signed up on a landing page, given your email address in exchange for a webinar, or left behind an abandoned cart, then you’ve seen […].

Marketing 97

Marketing 97

Strategic Planning and Management Insights

DECEMBER 11, 2019

Having a strategic planning meeting is important because it will help you generate two things among your team members: clarity and alignment. Our Aligned Strategy Development methodology will take your team through all aspects of creating a strategic plan. You start by assessing where you are now, followed by looking at where you're going, all while engaging your people throughout the process.

Meetings 90

Meetings 90

Advertisement

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Meetings

MTD Sales Training

DECEMBER 16, 2019

Being able to negotiate effectively is one of the most important skills you can build in your sales armoury, as it has a direct effect on your margins and overall profitability, as well as ensuring your customers get the best service possible. Here, we discuss five aspects of negotiation that will help you improve when carrying out those stages: Prepare with your customer in mind.

Negotiation 84

Negotiation Sales Profitability Decision-making 84

Hubspot Sales

DECEMBER 19, 2019

Do you think top sales leaders are just good sales reps who got promoted? Not so fast, this couldn’t be further from the truth. While a successful track record driving sales can be a qualifier, being a high-performing sales rep does not necessarily equate to being an effective sales leader. If you’re looking to upgrade your development plan and have your eyes set on becoming an impactful sales leader, you’re in luck.

Leadership 110

Leadership Sales Sales Leadership Decision-making 110

The Center for Sales Strategy

DECEMBER 10, 2019

Sales managers in every market say the same thing — finding great salespeople is hard. We empathize, but of course, it is! Salespeople are often really good at selling themselves, and when you do hire, it takes six months to a year to know whether you made the right decision. This is one reason you must develop a plan and execute that plan at all times.

Banking 83

Banking Sales Management Management Marketing 83

CSSP

DECEMBER 6, 2019

Objectives and Monitoring. Successful strategic plans include good objectives and monitoring. The desired result of developing your strategic plan is to develop an actionable road map for the future of your organization. While there are always diversions, the goal is to have a SMART strategic plan to guide your actions. SMART means Specific, Measurable, Achievable, Relevant and Timely.

Publishing 86

Publishing Advertising Meetings Organization 86

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

Sales

Outbound Engine

DECEMBER 17, 2019

Coming up with new ideas for marketing your business can be overwhelming, to say the least. We kept that in mind as we came up with this list of five easy marketing ideas for business owners. Please note these ideas are meant to enhance an existing marketing strategy. Read this post if you’re looking for information on how to build a marketing plan. 1.

Marketing 85

Marketing Acquisition Decision-making Meetings 85

PandaDoc

DECEMBER 20, 2019

There’s no doubt that having a solid sales stack is a must. In fact, 82% of SDRs agree that sales technologies are critical for closing deals while the companies that don’t use any software for sales enablement are known to be less likely to achieve their goals. Yet, just like a proper sales stack can boost your productivity and help you close more deals, relying on wrong tools can significantly harm your business.

Sales 83

Sales Software Software Decision-making 83

SBI Growth

DECEMBER 7, 2019

One of the biggest challenges among Marketing Leaders is being able to reach an audience who wants to be engaged successfully. Additionally, trying to remain or gain new customers is a costly investment. Eric Quanstrom, CMO at Cience, joins us in.

Marketing 77

Marketing Customer Experience Media Customer Success 77

Hubspot Sales

DECEMBER 10, 2019

Early-stage companies often cast too wide a net when defining their target customer base. They believe the more prospects, the better — but pursuing the wrong types of prospects wastes precious time, cash, and sales resources. There’s a high opportunity cost to chasing someone who won’t buy (or buys and quickly churns). All the while, your competitors are entering the market and getting to large and enterprise clients more quickly than you.

Manufacturing 109

Manufacturing Media Prioritization Sales 109

Speaker: Olivia Montgomery, Associate Principal Supply Chain Analyst

Curious to know how your peers are navigating ongoing disruption? The supply chain management techniques that dominated the last 30 years are no longer supporting consumer behavior or logistics and manufacturing capabilities. So what’s working now? What should your plans for 2023 include? By researching the supply chain challenges and solutions that businesses – especially small and midsize businesses – are currently experiencing, we’ve learned what’s working and what’s not.

Supply Chain

Strategic Planning and Management Insights

DECEMBER 18, 2019

In this episode of our Strategy & Leadership Podcast , we're joined by Catherine Sherlock, the founder of Higher Mindfulness. Catherine developed Higher Mindfulness to help people take their awareness deeper in order to expand their self-expression, leadership skills and potential. This is important for business leaders because emotional awareness is a positive skill that helps leaders with clarity and decision making, which can help with conflict management, team engagement and other situat

Leadership 81

Leadership Decision-making Management 81

Texas Creative

DECEMBER 19, 2019

"> 2019 has been a really great year at Texas Creative, from winning new accounts, knocking out some simply amazing creative campaigns, optimizing media plans, to building some of the most innovative websites in our portfolio. However, just like in my personal life, as we embark on a new year, why not spend a few moments reflecting on what kind of resolutions I want to encourage my clients (and myself) to strive for in the coming months?

Advertising 81

Advertising Innovation Media 81

The Center for Sales Strategy

DECEMBER 9, 2019

Corporate culture has arguably always been important, but in recent years it’s become a popular point of discussion. To some, it’s become a buzzword, with an overabundance of content and discussions surrounding it. However, our 2019 Media Sales Report revealed some telling information related to how salespeople and sales managers feel about the culture of their company and industry today.

Media 76

Media Sales Sales Management Management 76

Engage Selling

DECEMBER 18, 2019

There’s a menace in your sales territory today. It’s one that can drain your resources, rob you of your time, lay waste to your sales targets and sink the morale of your entire sales team…effortlessly.

Sales 75

Sales Communication Sales Management Management 75

Speaker: Michelle Vazzana

Every sales organization wants their sales force to be agile. Why? Because the world is rapidly changing, becoming more complex, and making the salesperson’s job harder. Organizational leaders are unsure of the best way to equip sellers to succeed in this new reality. Should they change their sales methodology? Should they adopt better technology tools?

Sales

SBI Growth

DECEMBER 23, 2019

As a sales leader, you are always looking for ways to make your team more productive. At the end of the day, you want your sales team to be data-driven, you want them to react in real-time, and you want.

Sales 71

Sales 71

Hubspot Sales

DECEMBER 19, 2019

You’ve just wrapped up a call with a prospective consulting client. They’re interested in working with you. Congratulations! If you’ve found your way to this blog post, it’s safe to assume you now need to develop a consulting proposal for this client — and you need help doing so. Many prospective clients request proposals before officially signing on the dotted line.

Client Relationships 104

Client Relationships Meetings Marketing 104

Sales Readiness Group

DECEMBER 11, 2019

As sales organizations plan their training initiatives for 2020, here are my thoughts on the biggest drivers for success.

Sales Training 87

Sales Training Sales Organization 87

Groove HQ

DECEMBER 13, 2019

“Customer centric” isn’t a buzzword for Steve & Kate’s Camps. It’s a way of doing business. Every year, thousands of parents choose to send their kids to one of 38 day camp locations run by Steve & Kate’s Camps across the U.S. If you’re a parent sending your child to camp, you’re sure to have […]. The post A Customer Centric Approach: 5 Ways Steve & Kate’s Camps Earns ‘Customers for Life’ appeared first on Groove Blog.

72

72

What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.

Negotiation