Sat.Nov 26, 2022 - Fri.Dec 02, 2022

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Life After Key Account Management? What Happens Next?

Account Manager Tips

What are your options when you're a key account manager and ready for your next move? Subscribe at : Apple Podcasts | Google Podcasts | Spotify | Stitcher. Table of Contents. Life after key account management How to prepare for your next career move 1. Be consistent at being good 2. Become known for knowing something 3. Take on some extra-curricular projects 4.

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Three Actions to Prioritize Highest Potential Accounts

SBI Growth

A deep understanding of your customer's ability to spend and over what period is a quick growth lever to pull. Especially when making allocation decisions against your current market opportunities. But how do you identify which accounts will yield the best opportunities in the short term? Do you have the right account teams assigned to high-potential accounts to maximize value?

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Unique Ways to Create a Strong Candidate Experience

The Center for Sales Strategy

Recruiting top talent is tough… and it’s getting more challenging every day! Want to know how to up your game? Create a top-notch candidate experience.

Sales 101
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Onboarding New Managers

Customer Think

We spend lots of time and money focusing on onboarding new sellers. We provide training, tools, content to reduce their ramp time. Managers spend time helping them become productive. Ironically, we provide very little in the way of onboarding new managers, particularly new front line sales managers. Typically, the process is: “Lisa, [.]. The post Onboarding New Managers first appeared on Partners in EXCELLENCE Blog -- Making A Difference.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Release time to become a more proactive Marketing and Business Development Executive (November 2022)

Red Star Kim

It was a full house at November’s PM Forum workshop for Proactive Marketing and Business Development Executives. Delegates were from large and medium sized legal, intellectual property, accountancy, actuarial, pension and consultancy firms – from the UK but also from the Channel Islands and Portugal – with some supporting up to 12 jurisdictions. This article summarises the main themes that arose from the discussions and exercises and forms part of the day’s learning resources.

Marketing 130
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6 Ways to Build Client Loyalty in Sales

RAIN Group

Client loyalty can make or break a company. Loyalty is tied to buyer satisfaction and their experience buying from you—but it’s tough to earn. Fred Reichheld, author of? The Loyalty Effect and creator of the Net Promoter System, found that most corporations lose 50% of their customers every 5 years, 50% of employees in 4 years, and 50% of investors in less than one year.

Investors 128

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[Book Review] Ann Handley’s Not-To-Be-Missed Guide to Better Marketing Writing

Customer Think

Source: John Wiley & Sons, Inc. Ann Handley's new book, Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content (John Wiley & Sons, Inc., 2022), was released last month, just in time for as.

Marketing 130
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The Meaning of Hoshin Kanri: What, Why, and How

Kainexus

We are fortunate enough to get to spend a lot of time chatting with customers and other organizations that are interested in continuous improvement about how they approach the need for constant positive change. Many techniques that are used in the Lean and Six Sigma management approaches come up during these conversations, but one which seems to be less understood than many others is Hoshin Kanri.

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What is Customer Churn?

NG Data

A Definition of Customer Churn Simply put, customer churn occurs when customers or subscribers stop doing business with a company or service. Also known as customer attrition, customer churn is a critical metric because it is much less expensive to retain existing customers than it is to acquire new customers – earning business from new customers means working leads all the way through the sales.

Sales 98
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What is a PESTLE Analysis? Why do I need it?

OnStrategyHQ

What is a PESTLE Analysis. A PESTLE analysis examines external market factors – including Political, Economic, Social, Technological, Legal, and Environmental – and market trends that might impact your organization’s direction, performance, and position in the marketplace. Used in tandem with a SWOT analysis, it helps your organization examine external factors that could influence your organization’s opportunities and threats.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Customer Service Isn’t the Cost You Want to Cut

Customer Think

“Your call / email / chat is important to us, but we are experiencing unusual volume at this time.” If you’ve had a reason to reach out to your mortgage company, cell phone provider, or favorite retailer, this might be the response you’ve received. I have spent hours contacting a cell phone provider over a […].

Retail 122
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Thankful for new integrations

Zendesk

Here are the newest integrations from Zendesk to help your team provide top-quality experiences. Kore.ai. Kore.ai (SunCo) is the Gartner Magic Quadrant Leader in conversational AI and brings intelligent Virtual Assistant automation to Zendesk Sunshine Conversations. Assign the intelligent Virtual Assistant to converse with your customers for common and repetitive requests, and free up agents for more critical, high-value requests.

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How (and Why) to Implement Effective Gemba Walks

Kainexus

Most leaders who adopt the continuous improvement management style focus mainly on performance indicators that can be measured for good reasons. Metrics like cost, production throughput, error rates, customer satisfaction scores, and other quantifiable business metrics guide decisions related to improvement priorities and provide insight into the impact of implemented changes.

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Three Simple Steps to Start Social Selling

The Center for Sales Strategy

Social media gives salespeople opportunities they just didn't have several years ago — even three years ago! It's much easier to connect with prospects now, and as long as you do it right, you can see significant results (i.e. landing more appointments with target prospects). Here are three simple steps to get started with social selling.

Media 75
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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Six Tips for Minimizing Customer Advisory Board Content Procrastination

Customer Think

After over a decade of working with Fortune 500 and leading growth companies, we’ve facilitated hundreds of successful customer advisory board (CAB) meetings. Those companies who invest the time, resources and budget to create a successful CAB program and meetings are almost always delighted by the returns they get in engaging their best customers. On […].

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Our North Star

Zendesk

In the 15 years since its founding, Zendesk has been a leader in product innovation and a steadfast champion of putting customers at the center of every business, including our own. Zendesk’s original vision was to create “beautifully simple” software, enabling businesses to have easy interactions and act on customer feedback. Recalling the early days, co-founder Mikkel Svane wrote in his book Startupland : “We called every company that signed up for a new trial and asked how they were doing.

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What to Keep Top of Mind When Selling in a Down Economy

Sales Readiness Group

Over the last few months, economic uncertainty has increased significantly due to a combination of factors including geopolitical tensions, supply chain issues, and stubbornly high inflation rates.

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Latest Podcasts: Leading Together

Force Management

Leadership is a tough job. Luckily, we don't have to go it alone. This month on Revenue Builders, our guests remind us of the power of the team. Through the story of four very different journeys, these podcast episodes show that humility, mentorship and continuous learning make for more than just great leaders. They create great teams who produce great results.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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How to Recession-Proof Your Sales Strategy

Customer Think

Experts aren’t sure whether 2023 will mark the start of a recession. Some claim that the record-low labor market is too strong for the economy to tank, while others believe that it depends on what the government does over the next few months. Regardless, people everywhere are beginning to react to the ominous clouds of […].

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Make the holiday shopping season merry with great retail CX

Zendesk

It’s the most wonderful time of the year—the holiday season is finally here. After the chaos and uncertainty of the past few years, with supply chain woes, staffing shortages, and inflationary pressures, there is some good news for the retail industry. The National Retail Federation (NRF) predicts that holiday sales will be healthy this year. What’s more, many of those sales will come from ecommerce.

Retail 98
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Small Business Growth Strategies for 2023

ACT

With the rising operational costs of the post- pandemic era and the fears of a global recession increasing with every passing day, running a profitable small business isn’t easy. In fact, did you know that 50 percent of small businesses fail within their first five years? But surviving and even growing is more than just possible with the right strategy and tools.

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Looking Back on One Year: An Interview with Mike Abbott, Thomson Reuters

Farland Group

Mike Abbott is the Head of Market Insights, Global Thought Leadership and the Thomson Reuters Institute, which brings together people from across the legal, corporate, tax and accounting, and government communities to ignite conversation and debate. Mike and the Thomson Reuters leadership team have been hosting a peer-to-peer customer strategy board for more than a year.

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Negotiate Larger Deals More Quickly

What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.

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RPA in Finance and Banking: Effective Use Cases and Implementation

Customer Think

In the recent past, big names in the banking sector like Axis Bank and Deutsche Bank have made it to the news for incorporating RPA in their processes. However, even Japan’s biggest banks, like Mitsubishi UFJ Financial Group Inc.(MUFG), Sumitomo Mitsui Financial Inc. (SMFG), and Mizuho Financial Group Inc. (MHFG), made headlines for integrating banking […].

Banking 87
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Manage costs, support growth, and drive retention during an economic slowdown

Zendesk

During periods of economic instability and uncertainty, customer service leaders are faced with more than standard-fare challenges. These generally fall into three primary categories: Lowering and prioritizing costs. Scaling for growth and finding creative ways to increase revenue. Retaining customers, who may be facing these same challenges. Any of these are difficult on their own and may feel insurmountable when taken together.

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Transparency: The Core of Effective Communication

EcSell Institute

Transparency is the element of communication that focuses on how much information we choose to share with team members and when. If leaders are effectively transparent, their team members believe that they are a valued part of the team and are worthy of being in-the-know. Download the white paper today to learn how to hone this critical coaching skill.

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5 Reasons To Use Assessments When Coaching

Brooks Group

“We do not learn, and that what we call learning is only a process of recollection.”. —Plato. Square Pegs Are Not Self-Aware. As a sales leader, most coaching stems from the need for change. Either you need your team to take advantage of a new opportunity, or you need them to improve something so they can maximize current ones. In either case, the root of conflict between managers and salespeople occurs when salespeople don’t do what their manager thinks they should be doing.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Messagepoint Expands Digital Channel Options for Personalized Customer Communications

Customer Think

New integrations with Twilio ® MessagingX, Twilio SendGrid ® and Doxee Pvideo ®

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Zendesk AI: Superpowers for customer service teams

Zendesk

Service teams have a ton on their plates right now, and customers expect seamless, instantaneous customer support. And while AI can certainly be used to make support agents’ lives easier, it’s too difficult to implement without an army of developers and accruing high costs…right? Not quite. Zendesk has made AI tools that are accessible to companies and teams of all sizes.

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9 Creative Marketing Ideas for Insurance Agents

Crank Wheel

This post will discuss insurance marketing, its importance and how it works. And with so many marketing options out there, it can be tough to know where to start. We put together this list of 9 good marketing ideas for insurance agents.

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Best HRMS Software in 2023

Agile CRM

HRMS (Human Resource Management System) software is a system that is designed to manage the human resources of an organization. This system typically includes a database of employee information, payroll software, tools for performance management and recruiting, and other features that are designed to help manage the organization’s human resources.

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Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.