article thumbnail

Top Tactics for Selling to a Buying Committee

Brooks Group

Lack of clear authority, conflicting priorities, and the logistics of keeping 7, 10, or 12 people in the loop make the B2B buying process an increasingly tough sale. These stakeholders typically fall into four primary categories: Decision Makers Decision makers hold the ultimate authority for the purchase.

article thumbnail

5 Steps Every Organization Can Take to Beat the Transformation Odds (Part 2) 

Planview

Communicate Define change approach, identify success measures, establish change framework and activities, prepare change toolkit, identify stakeholders, develop communication plan, develop branding, create messaging, and schedule communications Then, they executed their communication plan.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Selling to the C-Suite: Strategies for Reaching Executive Decision Makers

Brooks Group

Identify contacts in your network who may be able to make introductions and facilitate meetings. Purchase decisions often involve multiple stakeholders and a longer sales cycle. Tactical or logistical decisions are made daily by frontline employees. Personnel = tactical/logistical buyers. Follow up and persist.

article thumbnail

What a User-Friendly Tool for Strategy Execution Looks Like (And Why Your Organization Needs One)

AchieveIt

You can avoid this by sharing progress updates with all stakeholders before a team meeting. Get it Now Macon-Bibb County’s shift from complexity to simplicity with AchieveIt Macon-Bibb County, Georgia, stands as a pivotal hub in the state, facilitating cultural, transportation, and logistical activities.

article thumbnail

9 steps to choose the best CRM

Insightly

CRM systems facilitate frictionless transitions from leads to prospects to customers by mapping customer relationships. Because your CRM software will affect a wide array of stakeholders, you need a cross-functional needs assessment team. Meet with a small group of stakeholders and parse your feedback data.

CRM 90
article thumbnail

What Sales Enablement Leaders Need to Know About Sales Transformation

Miller Heiman Group

We hired a learning coordinator responsible for logistics, planning and tracking analytics and sales coaches to support the business around the globe. We also pulled data from Scout to facilitate discussions of opportunities and to improve sales managers’ coaching on the sales methodology.

Sales 63
article thumbnail

Everything You Need to Know About the Change Management Process 

AchieveIt

You will develop support from your teams and stakeholders, who will be the foundation for your success. Stakeholders must understand the business and feel involved in the process so they know what they need to facilitate future change. Present the proposed changes to your stakeholders after researching their interests.