Remove growth-services skills-training marketing-skills
article thumbnail

International Marketing Benchmark 2024 from Meridian West – AI dominates the agenda

Red Star Kim

In its 12 th year – it obtains the opinions of around 100 CMOs from professional service firms. International Marketing Benchmark 2024 from Meridian West – AI dominates the agenda. Key findings of the International Marketing Benchmark 2024 Unsurprisingly, there is generally much greater business confidence.

Marketing 130
article thumbnail

Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

Organizations are already planning for this new- or next-normal hybrid model and have worked hard to elevate the needed skill sets of their commercial teams – especially strategic account managers. They are looking for business partners to help them return to growth. Thriving as a SAM in Today’s World. Three Pillars of Success.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

MBD executives, advisors, managers, client services executives and BDMs from law firms, economics and management consultancies joined a PM Forum workshop on “Coaching and Consulting Skills for Marketing and Business Development”. An emerging theme was the combination of people and problem-solving skills. The terms (e.g.

article thumbnail

10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

On 12 th January Keith Hardie at the PM Forum hosted a presentation by Alastair Beddow of Meridian West on the 11 th Annual International Marketing Benchmark. The benchmark provided a snapshot of the views of 112 marketing and business development (M&BD) leaders at professional service firms (PSF). Survey respondents.

Marketing 130
article thumbnail

Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

article thumbnail

How Marketing and Business Development (M&BD) Assistants can shine – Develop knowledge and skills, build personal brand and increase visibility

Red Star Kim

The September PM Forum workshop on “ Professional and Practical Skills for Marketing and Business Development (M&BD) Assistants” was attended by 18 delegates from legal, accountancy, consultancy and actuarial firms. Differentiation is a critical aspect of professional services marketing and is no different in personal brands.

Marketing 130
article thumbnail

Understanding Sales Process, Methodology, and Competencies

Mike Kunkle

[click the image to view a larger version] By the way, there are literally dozens of commercial methodologies on the market today, but very few that cover the entire customer lifecycle. A competency model is a documented collection of that knowledge, skills, behaviors, traits, and mindsets.

Sales 217