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How Sales Technology Can Strengthen the Human Touch in Selling

The Center for Sales Strategy

From being quarantined in our homes to keeping six feet apart and avoiding handshakes, the way we interact with other humans has drastically changed. We can no longer drop by to see a client, meet a prospect for lunch, or fly to another city for a face-to-face meeting. And this isn’t a short-term trend.

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Account-Based Selling – What it is and Why it Matters 

Upland

Today, the horizon of B2B selling looks different than it did even just a few years ago. Technological innovations, digitalization and workstyle evolutions that were being signaled years ago have today come to fruition. However, one thing remains consistent – when it comes to complex sales, buyers prefer a human touch.

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Account Planning: A Definitive Guide – 2023

Upland

When used effectively, account planning benefits businesses by delivering more revenue, happier customers, and more effective sales teams. . In addition to identifying key challenges, account planning helps establish sales leaders as trusted advisors to their customers. If anything, the digital age demands a more human touch.

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Book review: Sales Mind – 48 tools to help you sell by Helen Kensett

Red Star Kim

A chance encounter with Helen Kensett at a recent conference reminded me about her 2016 sales book. I’ve reviewed several books on selling (see the list below) and this one is different as, rather than focusing on the stages in the sales process, it provides pragmatic tips to help. It’s beautifully illustrated.

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Sales automation software: The ultimate guide

Arpedio

Sales automation software: The ultimate guide Explore the ARPEDIO platform ← Back to blog In today’s fast-paced business landscape, sales teams face numerous challenges in managing accounts, seizing opportunities, and nurturing relationships with stakeholders. Sales, a pivotal function in any organization, is no exception.

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Relationship Funnel: A Guide to a Relationship-Led Marketing Strategy

SuperOffice

Today’s leading companies are turning toward relationship marketing strategies that build lasting relationships with new customers, while strengthening the connections with their existing customers, and in this way encourage loyalty. You many need to reevaluate how you sell, and discover the potential a relationship funnel.

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Here’s What You Missed at TRANSFORM 2020

Showpad

Showpad just hosted the world’s largest sales enablement conference. This post will recap TRANSFORM 2020 keynotes, breakouts and sessions and give you some new ideas about sales enablement you can put into practice right now. On the other hand, sales could also be ineffectively prepped and unable to articulate unique value.