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How to Crush Perceptions and Build Trust with Prospects

The Center for Sales Strategy

Someone once said that perceptions can’t be wrong because it’s a perception, an opinion and impression of someone else. However, perceptions are often wrong because if they were right, they would be called facts. Perception is everything, and how you’re seen by your team, prospects, and clients is a key to success.

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8 Ethical Behaviors to Live and Sell by in Sales

Hubspot Sales

As a sales professional, how would you describe yourself? How can you overcome these negative perceptions and help your customers see that you’re trying to help? Foster trust and credibility with the customer. When interacting with prospects and customers, reps should strive to build trust first and sell second.

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The Software Standing Between You and a Winning Sales Team

Hubspot Sales

After all, it only takes a quick look at Google's predictive search feature to get a sense of how sales people really feel about their software. Correct me if I'm wrong, but I'm guessing that phrases like 'helpful, 'fast,' and 'easy to use' didn't immediately come to mind. Most likely, your reaction was a little less positive than that.