The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media
Red Star Kim
APRIL 12, 2023
For example: Any thoughts on some useful language/techniques to motivate BD-shy fee-earners to commit more time/energy to BD exercises? It’s great that people have a vested interest but it can be hard to manage and get a final sign off”. There were a number of questions throughout the day on how to increase fee-earner engagement.
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