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Avoid the revolving door – Recruiting and retaining marketing and business development professionals in PSFs

Red Star Kim

During Covid, everyone realised the greater importance of digital marketing and the dearth of digital talent became apparent. So I thought I’d share my thoughts to avoid the revolving door – Recruiting and retaining marketing and business development professionals in PSFs. Aims and assumptions. Strategy or service?

Marketing 130
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How does a non-billable CSD spend their time?, with Luke Bowler

Account Management Skills

Welcome to episode 90, which is for you if you’d like to know what a non-billable CSD does in an agency. Roy Murphy from Synthetic is going to provide an update on the current AI landscape, how brands & agencies are using AI, ethical considerations and challenges and we’ll be sharing some specific use cases for account managers.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Our Product | Beauhurst Crunchbase – High growth startups and industry trends Find Next Investment – Crunchbase DataGardener – All companies in the UK (from Companies House). Home – GlobalData IbisWorld – Industry reports (which profile the major companies in the sector). 800,000 global company profiles and 15,000 reports.

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16 cold calling scripts & what you can learn from them

Zendesk

A study by Rain Group found that 82% of buyers are open to booking meetings when sales reps reach out. Nevertheless, cold-calling and discovery calls can be terrifying for many sales reps. Throughout the following script, the sales rep checks in by asking sales questions. Gauge their interest before diving in.

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The 7 biggest mistakes salespeople make when presenting pitch proposals

PandaDoc

If you can’t clearly communicate your value proposition through a well-written and well-delivered presentation, you’re never going to land the sale. Here are 7 sales presentation mistakes to watch out for — whether you’re a new salesperson looking to up your game or an experienced seller trying to refine your technique.

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UK creative agency recruitment trends, with Phil Cookson

Account Management Skills

In this episode, Phil Cookson and I talk about the current trends in the creative agency recruitment space. We talk about why agencies are struggling to hire right now, what they need to do differently to attract the right people, how the market is evolving. He’s so active online, he has a very buoyant agency, recruitment agency.

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5 Strategies to stand out in a competitive market

Insightly

The challenge And so it is for us at Insightly in the CRM space, as it also is for many companies in competitive industries. It’s a pretty crowded screen, and you can just make out Insightly there. They will now have to get even more creative to stand out in this more competitive crowd of talented teams. The results were fascinating.