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Ten insights on the future of SAM

Strategic Account Management Association

If you’re accumulating data on your customers and even your customers’ customers, how are you using it to develop insights that lead to innovative value propositions? Those companies that both control the data and utilize it most effectively to glean customer insights will be the ones who will control the playing field.

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Altify Insights Has Arrived, and it’s Helping Sellers Solve Customer Problems

Upland

Altify Insights rewrites the rules on what best-in-class looks like in B2B sales solutions. Altify Insights helps businesses do just that in unprecedented ways. Beyond that, sellers need to understand who matters, and take actionable steps towards building relationships with them, and solving their often-hidden challenges.

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Using Microsoft Products and Apps with Insightly CRM

Insightly

The good news is that you are all set either way with Insightly. This article explores the many ways to connect Microsoft products with Insightly. Google fans, do not fret! You can find out about all the ways Insightly CRM works with Google Workspace in a similar article. What Microsoft integrations are available in Insightly?

CRM 52
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5 Ways to use ChatGPT with Altify for High Value Insights

Upland

Altify enables sellers to gather critical market insights and comprehend customer profiles, ensuring a more personalized approach. This knowledge arms sellers with the insights necessary to differentiate their offerings, address objections effectively, and position themselves as industry leaders.

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up?

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Pitching insights – Qualification, Branding and Following up

Red Star Kim

I have had seminars like this in the past and none were as insightful as this one”. This article summarises the delegates’ key pitching insights – Qualification, Branding and Following up. Obtain early insight into potential needs. Other insights. There was also this fabulous comment “Kim had so much in-depth knowledge.

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Using Google Products and Apps with Insightly CRM

Insightly

According to NinjaOne , “Google Workspace tends to be more popular among businesses, holding 50% of the market compared to Microsoft 365’s 45% market share.” If you are using Insightly, you don’t need to worry either way. Read on for the many ways your Google products play nicely with Insightly. Microsoft fans, do not fret!

CRM 52
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How Intent Data Helps Marketers Convert A-List Accounts

Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. We’re here to tell you there’s a better way.

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

After reading, you’ll gain insight into the following components: How to develop a framework for analyzing a vendor’s contact and account data. Many organizations fail to properly evaluate vendors during the selection process. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Key topics will include: Getting started: the "crawl" phase of ABM and its boundaries Unlocking the potential of the "run" phase and using the right strategy for scaling your efforts The essential components of an effective ABM tech stack within each stage Real-world insights from NetSPI's ABM journey with MarketingOS

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How ZoomInfo Solves Recruiting Pain Points

With ZoomInfo’s database, you can optimize your recruiting efforts with access to deep, accurate insights into millions of the most qualified professionals around. To begin getting these candidates in the right positions, it includes utilizing updated contact data and enhancing your outreach strategy for improved effectiveness.

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2020 Database Strategies and Contact Acquisition Survey Report

Insights detailed within this report include: Tools marketers are using to gain deeper intelligence on current and prospective customers for better targeting and messaging. New tactics to acquire data to reach marketing goals.

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Roadblocks to Delivering a Competitive Buying Experience

Our research uncovered five key insights into what you can do today. That's why Bigtincan teamed up with Heinz Marketing in a recent research study with the aim of discovering the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Check out this latest report to gain insight into best practices (and benefits) for B2B data management including how: Automating tasks and improving data quality would increase sales staff satisfaction and productivity.

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The 2023 Supply Chain Crystal Ball: Challenges and Solutions

Speaker: Olivia Montgomery, Associate Principal Supply Chain Analyst

In this webinar, you’ll gain actionable insights from Olivia Montgomery as she walks us through Capterra’s extensive research on how businesses - notably SMBs - are addressing supply chain challenges in 2023. You'll learn more about: Trending supply chain tech investments to consider.