Mike Kunkle

MAY 30, 2023

See what I did there? Sometimes, that reality being what it is, we need to work in environments that are not ideal for what we do. There are also other factors at play, such as product-market fit, strategy, the chosen sales model, organization design, or lack of top-down support, that also influence our work.

Decision-making 295

Decision-making Sales Training Sales Stakeholders 295

Upland

SEPTEMBER 21, 2023

Nigel Cullington, VP of Marketing of Upland Software’s Sales Effectiveness Division, spoke with Alex Gluz on the Revenue Engine Podcast about the vital lessons outlined from real life sellers in his recent book, Not Just Another Vendor. This means having a defined sales process. They ask themselves, “is there truly an opportunity here?

Software 221

Software Software Account Planning Account marketing 221

Insightly

JUNE 1, 2022

During the last few months, the Insightly team has worked diligently to bring a full suite of feature updates to all four Insightly products: CRM, Marketing, Service, and AppConnect. Watch the webinar to hear the full set of product updates, or get a summary of Insightly’s new features below. Watch the webinar.

CRM 98

CRM Marketing Finance Publishing 98

Nutshell

JANUARY 30, 2020

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. We’ve got your back, marketers! Who’s attending webinars. Newsletters are near the top of the marketing funnel.

CRM 155

CRM Marketing Decision-making Advertising 155

Upland

SEPTEMBER 21, 2023

Nigel Cullington, VP of Marketing of Upland Software’s Sales Effectiveness Division, spoke with Alex Gluz on the Revenue Engine Podcast about the vital lessons outlined from real life sellers in his recent book, Not Just Another Vendor. This means having a defined sales process. They ask themselves, “is there truly an opportunity here?

Account Planning 195

Account Planning Account marketing Innovation Marketing 195

Arpedio

JANUARY 31, 2024

When it comes to digital marketing, where trends and tactics evolve rapidly, the pursuit of strategies that consistently yield impactful results is both a challenge and a necessity. Account-Based Marketing (ABM) has emerged as a powerful and targeted method to engage with high-value accounts, gaining significant traction in the process.

Marketing 52

Marketing Facilitation Digitalization Acquisition 52

Corporate Visions

AUGUST 13, 2020

The post Why is Most B2B Marketing So Forgettable? Every marketer wants to make an impact. Your buyers interact with your marketing in one moment, but they make the decision to buy in the future. Unfortunately, most marketers don’t believe their content is memorable or actionable. Why Most B2B Marketing is Forgettable.

B2B 134

B2B Marketing Decision-making Digitalization 134

Mike Kunkle

OCTOBER 8, 2023

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

Customer Experience 277

Customer Experience Decision-making Profitability Marketing 277

Insightly

MAY 13, 2021

It’s not a secret that having a deep understanding of your customer is crucial for marketing. The more you learn about your customer, the better you can market to them and build lasting customer relationships. . But for us marketers, that’s easier said than done. Why you should align customer success with marketing.

Customer Success 93

Customer Success Marketing Acquisition CRM 93

SBI Growth

JUNE 14, 2023

Achieving commercial success in today’s market is tougher than ever – and a lot of pressure is on go-to-market leadership to perform. That was the subject of an SBI webinar I recently anchored, featuring Mike Hoffman of SBI and Eric Walczykowski of Bespoke Partners.

Leadership 48

Leadership Marketing 48

Hubspot Sales

JUNE 24, 2020

Smarketing — the practice of integrating your sales and marketing efforts to foster closer collaboration between the departments that carry them out. Here are some key marketing metrics to know for smarketing efforts. SQL quantity is a KPI that covers shared responsibility between marketing and sales. Number of SQLs.

Marketing 135

Marketing Construction Acquisition Sales 135

Sales Outcomes

FEBRUARY 6, 2023

One path to better understanding marketing ROI is to expand the conversation to include marketing attribution. What’s the impact of events, digital marketing, or advertising? Here’s a common scenario: – The IT Director attends a webinar. Marketing attribution is not so easy in that scenario.

Marketing 52

Marketing Logistics B2B Advertising 52

ACT

DECEMBER 18, 2023

What digital marketing channel has an ROI of 3500% , is entirely under your control, and can be leveraged whenever you want to drive sales? Email marketing, of course. Unlike SEO or social media , your email marketing success doesn’t rely on automated algorithms or ever-changing content policies.

Marketing 52

Marketing CRM Digitalization Profitability 52

Scovel

SEPTEMBER 22, 2021

What are the Account Based Marketing needs of that account? Apart from generating leads, ABM also takes a holistic marketing view. Marketing existing customer accounts to drive sales and cross-selling is one of the keys to getting the most out of your biggest account. Example of account-based marketing.

Marketing 52

Marketing Advertising B2B Decision-making 52

Mike Kunkle

OCTOBER 2, 2022

I think the answer depends on what you mean by that (intent) and how you define “sales.” ” What is Modern, Professional B2B Selling All About? Very often, in life and business, we participate in what I call “the influence business.” It’s targeting (markets, personas, problems).

Co-Creation 248

Co-Creation Negotiation Sales B2B 248

Insightly

DECEMBER 2, 2021

Sales and marketing teams have the same ultimate goal: revenue generation and growth. Despite this, marketing and sales do not always spend enough time aligning on goals. This misalignment has led to tension between sales and marketing teams. Because of this, many companies have made strides to align marketing and sales teams.

Marketing 98

Marketing Sales CRM Sales Management 98

Hubspot Sales

JANUARY 11, 2023

Here, I spoke with Bryan Kelley , Marketing Director for Uber for Business , to uncover how small business owners and sales reps can leverage vouchers from Uber for Business to increase event participation. We see strong usage from both sales and marketing professionals, as well as HR professionals and team members.

Marketing 120

Marketing Transportation Small Business Value Proposition 120

Outbound Engine

JANUARY 12, 2022

What are you doing differently in 2022 to make it an even better year for your business than 2021? If your marketing tactics have stayed the same year after year, it may be time to try something new. Without further ado, here are our five small business marketing ideas for 2022: 1. Try your hand at video testimonials.

Small Business 74

Small Business Marketing Media Innovation 74

Planview

MARCH 26, 2024

But first, don’t forget to register for our upcoming live webinar titled “Outcome over Outputs: How the PMO Can Enable Strategic Success.” If you missed the previous webinar on adopting a sponsor’s mindset, you can access it on-demand here. Often, there’s a lack of clarity over what constitutes value.

Government 59

Government Stakeholders Prioritization Organization 59

Apptivo

OCTOBER 3, 2022

Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Marketing is as much an art as it is a science! What is Lifecycle marketing? Introduction.

Marketing 98

Marketing Value Proposition CRM Publishing 98

Insightly

DECEMBER 2, 2021

Sales and marketing teams have the same ultimate goal: revenue generation and growth. Despite this, marketing and sales do not always spend enough time aligning on goals. This misalignment has led to tension between sales and marketing teams. Because of this, many companies have made strides to align marketing and sales teams.

Marketing 95

Marketing Sales CRM Sales Management 95

Mike Kunkle

AUGUST 8, 2023

These architects of growth are tasked with navigating complex market dynamics, driving revenue streams, and fostering a culture of success. When sales, marketing, and customer success operate in isolated bubbles, opportunities for collaboration and synergy are lost. This is a definite growth killer. The result?

Sales 188

Sales Prioritization Innovation Leadership 188

Insightly

MAY 12, 2021

It’s not a secret that having a deep understanding of your customer is crucial for marketing. The more you learn about your customer, the better you can market to them and build lasting customer relationships. But for us marketers, that’s easier said than done. Why you should align customer success with marketing.

Customer Success 64

Customer Success Marketing Customer Experience Acquisition 64

Red Star Kim

MARCH 1, 2024

Allow time for fee-earners to get to know us and what we do and can deliver. Manage expectations Clarity about what we hope to achieve will help to manage expectations. Building empathy with fee-earners helps us to understand what they expect and any assumptions they may be making about the likely results. Everyone is different.

Stakeholders 130

Stakeholders Decision-making Emotional Intelligence Communication 130

Nutshell

FEBRUARY 25, 2021

Using marketing emails to keep in touch with your customers is a crucial part of your business. You want your customers and prospects to remain interested regarding all things your organization brings to the table and look forward to hearing the latest and greatest of what you have to offer. 15 types of marketing emails.

Marketing 71

Marketing Organization Retail Media 71

Insightly

MARCH 30, 2021

Consumers are acutely aware of what they want and how they want to get it—they just need a little push. In fact, just as marketers thought this was a dying art, email marketing is doing better than ever. In fact, just as marketers thought this was a dying art, email marketing is doing better than ever.

Marketing 69

Marketing Digitalization Decision-making Internet 69

Nutshell

JULY 22, 2020

Sales and marketing professionals are constantly slinging around new buzzwords, complex terms, and confusing abbreviations. It’s what we do. Well, here’s another important term for you to memorize: the marketing flywheel. Well, here’s another important term for you to memorize: the marketing flywheel.

Marketing 119

Marketing Co-Creation Customer Experience Advertising 119

Red Star Kim

SEPTEMBER 26, 2022

Last week I was joined by a group of marketing and business development (M&BD) Assistants (and some Executives) from law, accountancy, actuarial and consultancy firms for a half day PM Forum workshop on “Practical and professional skills for Marketing and Business Development Assistants”. What motivates them?

Digitalization 147

Digitalization Media Marketing Communication 147

ACT

JUNE 3, 2021

What is customer loyalty and why is it important? Missed our webinar? You can watch a recording of our webinar “How to Drive Customer Loyalty with Marketing Automation” here. The webinar covers: How marketing automation can help your business deliver targeted and meaningful interactions.

Marketing 52

Marketing Small Business Acquisition Customer Experience 52

ACT

APRIL 13, 2023

Blackberry, Nokia, Kodak, Toys-R-Us — what’s common among these companies who were once giants in their industries? They failed to innovate and evolve with changing market dynamics. In 2023, that means keeping an eye on important new trends like artificial intelligence , video marketing, automation , and more.

Marketing 52

Marketing Artificial Intelligence Advertising Digitalization 52

ACT

DECEMBER 9, 2022

Email marketing is invaluable for helping financial advisors cultivate long-term clients and provide them with lasting, tangible value. This article explains how to set up and run a successful email marketing strategy that is unique, impactful, and useful for your clients. What does email marketing for financial advisors look like? .

Marketing 52

Marketing Financial Services CRM Software 52

Mike Kunkle

NOVEMBER 23, 2023

This is a complex topic that is beyond the scope of one blog post, but I will do my best to provide a solid kickstart for you and offer what I hope will be some helpful perspective and good resources to continue to pursue. In this post, I will offer advice about how to measure the ROI of your sales enablement program.

Sales 258

Sales Finance Decision-making Profitability 258

Nutshell

MAY 6, 2020

Not knowing how to proceed, and having little idea what the future may hold is a genuinely horrifying thing. Despite what your gut may be telling you, spending your day wrapped up in a blanket burrito is not the best use of your time. What are people purchasing during COVID? The feeling of uncertainty during COVID is everywhere.

Marketing 121

Marketing Advertising e-Learning Media 121