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How to Measure the ROI of Your Sales Enablement Program

Mike Kunkle

In this post, I will offer advice about how to measure the ROI of your sales enablement program. I do have a video on this topic, from my newsletter, Sales Enablement Straight Talk , as an additional resource. This is why Buyer Acumen is the first block in the Building Blocks of Sales Enablement framework.

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How CRM Software Impacts Customer Engagement

Nutshell

For that reason, you’ll want to measure customer engagement continuously. You can do this by using your CRM to monitor different customer touchpoints, including: Email Phone calls Online chat Website visits Social media By monitoring how your customers interact with you, you can identify areas to improve engagement.

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Sales Pros Say This Tool is Key to Driving Sales: How to Close More Deals With It [Data]

Hubspot Sales

When it comes to sales, there's a lot of innovation happening — and therefore, a litany of new tools. But only one type of tool is considered "effective" by 78% of global sales professionals. It's a CRM (or Customer Relationship Management Platform). If you're in sales, this result shouldn't be a big surprise.

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How to Manage a Sales Pipeline for a Startup

Nutshell

As a startup, having a well-running sales pipeline is vital to facilitate sales actions and help your team close deals faster. Read on to learn more about the importance of sales pipelines for your business and how to manage a sales pipeline for your startup. What is a sales pipeline? What is a sales pipeline?

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How to Improve Sales Productivity and Boost Team Efficiency

Nutshell

As the backbone of any business, the sales team needs to be efficient to meet targets and ensure the company remains profitable. Keeping an eye on your team’s sales productivity is one of the best ways to track performance and nip bottlenecks in the bud. Table of Contents What is sales productivity?

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The Secret to Driving Revenue With Sales Activity Management

Hubspot Sales

When assessing your team’s performance, sales activities offer crucial metrics. That includes the number of sales calls, VP-level meetings, new qualified opportunities, and so on. With proper sales activity management, you can influence sales objectives and business results.

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How to Monitor and Continuously Improve Your CRM System

Nutshell

Once you’ve completed your initial CRM implementation, you’ve checked a crucial task off your CRM setup checklist. While the initial implementation is the heaviest lift in the process, to make the most of your CRM system, you’ll want to continue monitoring and improving your usage of it over time. Here’s what you need to know.

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