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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. In practice, there is usually an iterative process where top-down and bottom-up strategies are negotiated and aligned.

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Business Development – What is it?

Arpedio

Negotiation and Deal Making: Engaging in negotiations with potential partners, clients, or stakeholders to secure favorable agreements or contracts. This could involve pricing negotiations, terms of partnership, or contractual agreements. Book demo The post Business Development – What is it? appeared first on ARPEDIO.

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21 Free Courses for Key Account Managers to Boost Your Skills Now

Account Manager Tips

Because the job is so varied and involves many different tasks, you need a lot of skills to do it well: Strategic thinking Influencing Business management Leadership Teamwork Change management Innovation and creativity Solution design and positioning Relationship building Sales Project management Phew!

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Can Artificial Intelligence Replace Alliance Managers?

Peter Simoons

In light of this article, I also asked ChatGPT for its opinion and it seems to agree with me: “Alliance Management involves complex relationship-building and negotiation skills that require human empathy, creativity, and strategic thinking.

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25 Problems That Stop Key Account Managers From Doing Their Job

Account Manager Tips

Subscribe at : Apple Podcasts | Google Podcasts | Spotify | Stitcher If you think your job is harder than it should be. Key account management is a role that requires both sales skills and strategic thinking. you're right. It's not an easy job, made more difficult by a series of common challenges people in these roles face.

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Context and curiosity drive commerciality and pricing

Red Star Kim

Often, pricing becomes the focus of these negotiations. But it also prompted discussion about the need for more strategic thinking to change business models and focus on new product and service development. We communicate differently with procurement professionals than other decision-makers and users of professional services.

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Understanding Account Management Essentials

Arpedio

Negotiation Skills: Negotiation is a key component of account management, enabling account managers to find mutually beneficial solutions for clients and their business. Problem-Solving Ability: Account managers must be adept at identifying and resolving issues promptly and effectively, ensuring client satisfaction.