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The Challenge of Selling Expertise (Not Product)

Strategic Account Management Association

Michael Thomas is the founder of Magnetic Services. How do you think SAMs can learn to sell expertise and not products and transform themselves into trusted advisors? There are exceptions but generally SAMs are used to thinking of themselves as a bridge to products and solutions for their customers.

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Leadership, emotional intelligence and teams in change management

Red Star Kim

Last week I was excited to lead an MBL session on “Tackling Change Management – A Workshop for Professional Firms”. Having facilitated this session many times in the past in face-to-face workshops, it was exhilarating to experience the change in running it on-line for the first time. To win hearts as well as minds.

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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

In early December we welcomed 15 delegates to a PM Forum “Be more strategicworkshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. We looked at case studies from professional services firms. Top-down or Bottom-Up Strategy?

Marketing 130
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Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

At the start of March, there was an online PM Forum workshop on “Being more strategic ”. Then we consider data about our internal environment – our finances, our people, our services, our marketing and business development, our systems, our culture etc. The starting point for strategy is analysis.

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Book review: The Strategy Book by Max McKeown

Red Star Kim

I deliver and facilitate strategy workshops and it’s always good to be able to recommend strategy books to delegates. This one is equally helpful for experienced leaders and students first grasping the principles of strategic thinking. Unusually, he has accolades for both customer service and human resources.

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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. My intention, when I created this workshop a few years ago, was two-fold. And the strategic need to align marketing objectives to a firm’s strategic intent.

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Book review: Neuroscience for learning and development by Stella Collins

Red Star Kim

The 2019 second edition of this book (subtitled “How to apply neuroscience and psychology for improved learning and training” ) provides fascinating insight and practical ideas to incorporate neuroscience into learning and development initiatives. on product knowledge), skills or operational training or promoting attitude or behaviour change.