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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

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Book review: The Management Shift – How to harness the power of people and transform your organization for sustainable success by Vlatka Hlupic

Red Star Kim

And I’m so glad that I did as it’s an important contribution to modern management thinking and a must-read for anyone leading a people business. Emergent leadership is needed for our rapidly changing, unpredictable, global business environment. The book describes why we need to change, what needs to change and how to change.

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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

I was delighted to return to Dublin to lead an in person training workshop for PM Forum Ireland on “ Being more strategic” with delegates from law, accountancy and consultancy firms. And to keep an eye on the changing competitor landscape and evolving market and client needs. Strategic change takes time and energy.

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Fewer Inbound Leads in 2024? 3 Things Sellers Should Do to Hit their Numbers.

Hubspot Sales

Ask any salesperson if they get enough inbound leads. It’s kind of a running joke that no seller will ever get enough leads. Every seller wants a strong, steady stream of quality inbound leads. We all know buyer research is changing. Fewer prospects are going to just hit your lead form in 2024.

CRM 83
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Leadership, emotional intelligence and teams in change management

Red Star Kim

Last week I was excited to lead an MBL session on “Tackling Change Management – A Workshop for Professional Firms”. Having facilitated this session many times in the past in face-to-face workshops, it was exhilarating to experience the change in running it on-line for the first time. To win hearts as well as minds.

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Update on marketing and business development (M&BD) team structures

Red Star Kim

Support the go-to-market strategy – The M&BD team structure must support market sectors, products/service lines (typically in a matrix of both), international scope and key strategic themes that the firm prioritises. Expectations of M&BD (reactive service or proactive advisers?) Role in direct client contact? (i.e.

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The Enablement Profession at a Crossroads

Mike Kunkle

They focus on sales competencies and behavior change only, putting accountability on the sellers and sales force leaders to improve their numbers. But there is much an enabler can do to lead the change projects, garner the support needed, and continue to nudge, push, cajole, and lead the way to making a business impact.