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Best Practices for SaaS Companies and Vendors with Nigel Cullington of Upland Software

Upland

And, if so, is it even worth winning in the first place?” Time is a seller’s most vital resource. They need to focus on the deals they can win and not waste that precious resource on deals that have no right being in front of them in the first place. They ask themselves, “is there truly an opportunity here?

Software 221
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Account Planning Best Practices with Nigel Cullington’s Expertise

Upland

And, if so, is it even worth winning in the first place?” Time is a seller’s most vital resource. They need to focus on the deals they can win and not waste that precious resource on deals that have no right being in front of them in the first place. They ask themselves, “is there truly an opportunity here?

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Enablement is Hard. Do It Anyway.

Mike Kunkle

For the remaining steps, see the blog post already referenced above , as well as the webinar and the eBook , to optimize your efforts. The above example is what I’d say. You might adjust how you do it based on your personality or your relationship with “Frank,” but it still needs to be done.

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Five things to look for in a B2B sales reference app

Upland

Do you need to invest significant resources to build out an entire customer advocacy program, complete with its own dedicated staff? It’s not a bad option if you have the time and resources, but it’s also far from the only one. If your sales reference program needs a boost, the prospect may be daunting.

B2B 195
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The 5 Stages of Account-Based Marketing — and How to Win Them All

Running an ABM program on data you don’t trust means wasted time, resources, and lost revenue. In this eBook, we’ll walk you through how to leverage strong data and go-to-market tools to unlock the five stages of ABM: define, identify, engage, convert, and connect. Without it, you can’t find and reach your target accounts.

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Get more sales references without a traditional program

Upland

A big investment of time or resources? For organizations prepared to put in the time and resources, customer advocacy programs can pay dividends and become one of their strongest differentiators. Take your sales reference strategy to the next level with our eBook: Win more deals with peer-to-peer sales references >

Sales 195
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Your how-to guide to growing with the Zendesk Suite

Zendesk

During the pandemic, companies across industries were challenged: spread thin, understaffed, and often under-resourced. In this ebook, you’ll find best practices and actionable tips for small-but-mighty teams and complex organizations. That left many at risk for providing lackluster customer service experiences.