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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

By Danielle Matteson, Vice President, Strategic Accounts Program, AVI-SPL. It designs, integrates, manages ad supports on-site and cloud-based communications and collaboration technologies for organizations around the globe. Establishing a Customer-Centric GAM Program. Achieving “Trusted Advisor” Status with Clients.

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How to Choose the Best Account Planning Software

Upland

You know that you need to find the best account planning software for your team. In this Guide this guide, we’ll walk you through some of the elements that make up a powerful account planning software – what it is, and isn’t. Beyond that, what role should tech play in your account planning organization? But how do you do it?

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What is Stakeholder Mapping in Sales?

Upland

Stakeholder mapping in sales is the process of mapping out key decision makers within the buying group of the account you are looking to do business with. Just 14% of businesses feel sellers connect with the right people in the account. You need to understand the entire account landscape. What are their motivations?

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9 Unexpected Reasons Why Key Account Management is Important

Account Manager Tips

Why is key account management important? Well, i f you don't have key account management in place, you could leave money on the table, be helpless to competitor threats and put your most valuable clients at risk of defection. Key account management is the secret to grow revenue and customer retention.

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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

Introduction In today’s fast-paced and challenging business landscape, maximizing organizational success hinges on seamless coordination across various functions. This unified effort propels businesses to new heights of success. I’m not saying it should report elsewhere, just that it is critical to commercial success.

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Research update on the most in-demand soft skills

Red Star Kim

(Video) (kimtasso.com) ) C-suite skills that matter most In August 2022, Harvard Business Review published an article on succession that addressed the C-suite skills that matter most. Traditional capabilities – notably the management of financial and operational resources—remain highly relevant.

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How to Overcome Challenges in Account-Based Selling

Arpedio

Account-Based Selling (ABS) has emerged as a potent strategy for businesses aiming to target high-value accounts strategically. Common challenges faced in account-based selling Strategic planning and analysis ABS starts with identifying the most promising accounts to target.