Selling to the C-Suite: Strategies for Reaching Executive Decision Makers
Brooks Group
MARCH 28, 2024
Why is selling to the C-suite so critical? Gone are the days when you could simply sell to a mid-level manager. The Downside of Failing to Reach the C-Suite When you fail to prospect and sell to senior-level executives, it can have some major downsides for the deal: 1. However, reaching the C-suite is no easy feat.
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