Remove service data-silos
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Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

Account managers are focused on taking a consultative approach to selling, such that customer decisions are based on the overall value potential of the supplier’s products and services. Risk of data loss due to employee attrition negatively impacts future growth. Your customers deserve the best service.

CXM 520
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Cultivate a cross-selling culture

Red Star Kim

What can I tell people about my services?) To complicate matters, the structure of many firms means people operate in silos. During the discussion on setting goals and SMART objectives there was a question about how to calculate the share of wallet for professional services clients and referrers.

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Referrer Management Strategies – Rationale and Challenges

Red Star Kim

At the MBL online workshop “Developing more work from referrers and intermediaries” just before Christmas all delegates were from law firms (specialisms included employment, employee share ownership, media litigation, commercial litigation and family law and one firm was offshore), and most were in client service delivery roles. Bring focus.

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

At the recent PM Forum workshop on “Selling processes and sales skills for marketing and business development professionals” we focused on sales and selling challenges in professional services. Selling challenges in professional services: Sales processes and skills. Their fee-earners are often in the same boat.

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Preparing M&BD professionals for the future – learning, skills and knowledge transfer

Red Star Kim

Although it does provide indepth knowledge of legal services. These are not aligned to professional services marketing. Earlier conference insights mentioned the danger of silos and the need for more “holistic marketing”. She noted the critical importance of project management in M&BD – just as it is law.

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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

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What Is Revenue Intelligence? An All-Encompassing Guide

Nutshell

Revenue intelligence involves using AI technology to analyze sales, product, and customer data to find new trends and areas where you can improve your revenue. An AI tool will analyze all your data points to uncover patterns and provide insights. It eliminates siloed data One of the biggest problems businesses run into is siloed data.